Now entered the peak of the retail sales before Christmas, the technology companies have launched a very generous promotional measures for electronic products. And in a few days ago, has entered the field of audio and video streaming media devices in the field of Google Corporation announced that the TV stick, music stick to promote, Chromecast TV stick is equivalent to the price of each $10.
According to CNET, a number of U.S. technology news sites reported that Google announced on Monday for the promotion of TV stick products. Among them, the Chromecast and the Play music bar (Audio Chromecast) prices will be down to $30 each, and every purchase of a product, the user will receive a $20 in cash coupons, you can buy movies, music, games and other digital products.
In short, the price of the first class media device is reduced to $10.
In addition, if the user simultaneously buy TV stick and music stick, then Google can then offer $55, the total price of $5, while the Play store can get cash coupon.
It is worth mentioning that, according to Google's past policy, if the purchase of Chromecast, users will be able to rent a movie at the same time in the Play store, equivalent to 3 dollars to 6 dollars in discount.
It is necessary to point out that Google this year's preferential policies, no longer limited to the purchase of hardware in their own Play stores, if the user is at best buy, WAL-MART and other channels to buy TV bar, music bar, can also enjoy the promotion policy.
In recent years, the Internet video, Internet TV channel service in the world, the top box and the TV stick market competition day, the price is also more and more expensive. Google is unique, focusing on the promotion of set-top boxes, but can be directly inserted into the TV HDMI interface, the price is only $35, which has become the most popular hardware products, while still in China and other markets, triggering some of the emergence of the.
This year's autumn conference, Google's second generation of TV stick upgrade, the appearance of a more compact, but also launched a special for audio equipment, music bar products, the price is also very low.
Google's cost-effective product strategy is very effective. According to statistics, a market research firm, the streaming media devices market in the United States (set-top box and TV stick), Google's Chromecast has gained 23 market share of catch up from behind, and has more than apple set-top box sales for many years, after the Amazon STB three share.
Before Google has launched a set-top box products, but did not focus on the promotion of sales, set-top box program has been terminated, is not yet known.
In use, the user can use the smart phone to control the TV stick and the music stick, the vast majority of video sites on the market have been supported by Chromecast projection onto the TV broadcast.