December 17th, foreign media quoted sources said HUAWEI is trying to break into the U.S. market for its mobile phones and other consumer electronics products, plans to sell its high-end flagship phone in the United States early next year in the United States 8.
The source said, HUAWEI plans to display at the international consumer electronics show in Las Vegas at the beginning of next month Mate 8 mobile phone. While the display of the glory of 5X and a new smart watch, these two products will be listed in the United states.
As one of China's leading mobile phone manufacturers, HUAWEI is trying to consolidate its consumer brand image in the western market, to make more profits, as well as to show their competitiveness in the international market.
Chinese mobile phone manufacturers are Afro Asian emerging market of fierce price war, making mobile phone sales profits are very meager.
For HUAWEI, the American market is a hard nut to crack, down. HUAWEI's telecommunications equipment, such as routers and switches, has been excluded from the U.S. market. The US Congress released a report in 2012 that the U.S. telecommunications operators to avoid the use of HUAWEI's equipment, HUAWEI has repeatedly said that the company has no official background.
The United States market has an important strategic significance for HUAWEI, because the United States is the world's largest market for more than 500 U.S. dollars of high-end mobile phones. But HUAWEI's share in the United States is very small. HUAWEI's US expansion plans focus on selling more high-end models, the latest Nexus phones and new marketing campaigns for Google.
HUAWEI senior vice chairman Hu Houkun recently said in an interview:
Hu Houkun also said that HUAWEI set up a special team to study the preferences of the United States and the requirements of technology. In addition, HUAWEI plans to set up a new software design studio in San Francisco early next year.
In order to establish a brand awareness among consumers in the United States, HUAWEI this year to cooperate with Google, for its foundry 6P Nexus mobile phone. The phone has been listed in September this year.
In order to develop this mobile phone, HUAWEI's designers and engineers personally rushed to the United States to work with Google to work closely with, said the source. 6P Nexus became the first high-end mobile phone market in the United States with HUAWEI logo, the price is $499. HUAWEI and Google declined to disclose the phone's sales data, but this cooperation is very important for HUAWEI, this is the first time Chinese manufacturers to participate in the development of Nexus series of mobile phones.
Market research firm Analysys International (Canalys) research director Nickel
So far, HUAWEI in the United States mainly sales of low-end mobile phone sales channels, it is Amazon, best buy and American telecom operators and Sprint shop. But HUAWEI is very difficult to improve sales, because its sales channel is not wide, brand awareness is not high.
In order to change this situation, HUAWEI said it plans to launch a new round of advertising and promotional activities in the media, the U.S. airports and other international markets next year.
According to Analysys International data, the third quarter of this year, the American market accounted for only 1.4 of total shipments of HUAWEI mobile phone.
According to market research firm IDC data, in the three months from July to September of this year, HUAWEI mobile phone global shipments increased by 61, greatly exceeding the growth rate of 6.8 of the industry. In Italy and Spain and other European countries, HUAWEI has been in the high-end mobile phone market continues to grow.
But so far, the most successful Chinese mobile phone manufacturers in the United States is ZTE, according to IDC data, the third quarter of this year, ZTE ranked fourth in the United States market. Motorola last year, the acquisition of's mobile phone division of the United States in the United States sales of Motorola brand mobile phone. Millet has started selling in the United States bracelet, but no sales of mobile phones.