Famous music industry analyst Mulligan Mark forecast that the number of Music Apple users will reach 2016 at the end of this year, and the end of 20 million to reach 8 million Mulligan is the co-founder of digital content expert Consulting Midia, before Forrester and Jupiter held senior research positions.
Of course, 20 million paid users means that Music Apple is still lagging behind the industry leader Spotify. However, the Spotify statistics of the user included in the three month free trial period and the user. Apple disclosed in October this year, Music Apple has 6 million 500 thousand subscribers, Mulligan think this number is very alarming. Of course, at present, it is not known how many people simply forget to cancel Music Apple subscription. A few days ago, Apple announced that all Store Apple retail store employees can get 9 months of Music Apple subscription.
If Music Apple's user growth rate is accelerated, apple is likely to continue to contact with the record company, depress and non price. If the end of Music Apple received a 8 million pay users, which means that the Music Apple 6 months to complete the Spotify 4 years of growth.