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IDC: intelligent mobile phone shipments this year will be reduced to a single digit growth

via:博客园     time:2016/3/4 9:30:21     readed:982

IDC:今年智能手机出货量增长将降至个位数IDC:今年智能手机出货量增长将降至个位数

Tencent technology news, March 4th, the market research firm IDC latest report released Thursday said that 2015 is likely to be intelligent mobile phone shipments last year two digit growth. This year, the global smart mobile phone shipments reached 1 billion 440 million, an increase of 10.4%.

According to IDC, 2016 global smartphone shipments will reach 15 million, an increase of 5.7%; make prediction time paragraph in IDC, smartphone shipments showed an single digit growth trends to 2020 shipments are expected to reach 19.2 million. At the same time, the market will continue to move in the direction of low-end products, the average price is expected in 2016 the overall market will be $295 in 2020 will drop to $237.

Divided by the area, in mature markets such as the United States, China and Western Europe in 2015 smartphone shipment volume growth is a digit, some markets in the growing market in India, Indonesia, the Middle East and Africa and Southeast Asia is to achieve a higher growth, the trend of the development of the market remains healthy.

Android Tablet phone shipments ratio in line with the above 20% to 32% interval, and Apple tablet phone (currently only iPhone 6 plus and iPhone 6S plus proportion is expected from 26% in 2015 rose to nearly 31% by 2020.

From the view of the platform, IDC is expected to 2020 Android intelligent mobile phone shipments will reach 1 billion 620 million, compared with 2015 1 billion 170 million; market share will rise from 85% to 81%. On this platform, the biggest opportunity in the low-cost mobile phone market, mobile phone has sold only 14% last year to $400 or more. But the problem of Android original equipment manufacturer (OEM) is one of the biggest threat, because of its low price mobile phone margins even from the best extent is very small. At the same time, the degree of competition in the market also continues to strengthen, the reason is the new local manufacturers continue to rise in many high growth markets.

For the IOS platform, IDC said 2015 to apple is the performance outstanding a year. The reason is that the iPhone shipments in this year a record high 2.315 million, an increase of 20.2%, equivalent to almost double the overall smart phone market growth. More importantly, the apple iPhone in 2015 the average price rose from $663 in 2014 to $713. IDC expects iPhone shipments this year will be relatively flat, but in 2017 and subsequent years should return to growth.

As for the windows phone platform, 2015 is the challenge of a year, this year's shipments fell 18%, to 11.1 million, which approximately 95% from Microsoft or Nokia brand phones.

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