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Play Google return to China by expectations: is expected to reshape the hand travel market

via:博客园     time:2016/3/7 17:01:37     readed:1899

GoogleGoogle Play 重回中国受期待:有望重塑手游市场

China's hand travel market has a very huge potential for Play Google whether to return to the game developers in China and abroad have a lot of expectations.

China has a very large mobile game market, but due to the lack of Play Google, China's mobile game market for the West's open to become a very difficult to chew on the bone. According to the survey of Asia market research firm Niko partners, last year Chinese users travel market in the hands of the consumer created new record, reached $5.5 billion, but most of the inflow of the pockets of developers in China, foreign developers accounted for only a small part.

There are many reasons for this situation, such as the cultural difference is one of them. But the ANN Zhuo market fragmentation serious is the main reason for this situation, resulting in Google left China in 2011,, the birth of 200 to 400 independent Android application market, many foreign developers see this chaotic situation, many people inadvertently open up China's travel market.

Domestic an Android Market Fragmentation resulting from foreign developers only have to choose from and the local Chinese distributors to cooperate, if Google's return to China is really, then the official Google play will become the salvation of the foreign developers.

Including domestic travel industry veteran in the field, the developers of the hand travel industry are considered to return to China Google will have a positive impact on the industry.

Users, developers and publishers to choose from

In addition to beset with fragmented market, developers are still faced with another major problem: their income more than half have contributed to the various market and publishers.

Why is Play Google so popular?

On the current domestic development of hand travel is concerned, foreign games almost no influence, which is the most well-known tribal conflict, but it is still not ranked in the top ten mobile phone games. In addition to domestic players love interest, game testing and substantial promotion is a very important problem, because the problem cannot be solved, many small developers even directly to give up the Chinese travel market.

Netease company to solve this problem, said: if Google play really return to China, this situation will certainly improve, distribution channels will become less and less, cost of developers to promote and testing of the game will also reduce the. They believe that Play Google will become the main battlefield of many foreign game developers, the platform will also have a lot of exclusive content, so many small platform will gradually disappear in the competition. And the last chance to survive the platform will also reduce their fees. When it comes to charging standards, Google will take away 30% of the share, and the domestic market is to take a lot of Android Developer 60% - 70% of the profit.

Play Google's return will also bring the growth of mobile advertising revenue; in addition to the Play Google regression can significantly reduce the number of developers worried about piracy issues.

All in all, the benefits of Play Google's return generally speaking mostly.

Play Google in the end how much attraction?

In fact, even if Play Google can successfully return to China, it still faces a lot of competitiveness.

At present in terms of the development of the Chinese market, the Chinese market has been occupy with few large platform, and the current stage of development speed is relatively slow, Google play want gain share in the platform market in China is not an easy thing.

Tencent as China's largest Internet company. It also has a its own app store, with their own QQ and micro channel accumulated large amount of users, Tencent travel business is also developing wind sailing, downloads the application also in the steadily rising. If Google play can successfully return to China, it is difficult to obtain a micro channel with entrance to the huge user base, want to dominate the market also is the Arabian Nights.

To solve this problem, Netease said that at present, the development of the Chinese market become more mature and stable, Google play to after the return to the Chinese market to return to dominance, Google also need good some kind of power.

However, even if Play Google can not get the dominant position in the fierce competition, it can still help China shape the future of China's hand travel market. And Google play will also become foreign mobile games developer in China display platform, will have more and more applications with the help of the power of Google play under can come to China, they will promote the reform and development of the tour industry in China.

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