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Apple Pay will support mobile website direct challenge PayPal

via:博客园     time:2016/3/24 9:00:19     readed:2135

传传 Apple Pay 将支持移动网站直接挑战 PayPal

Recode Chinese station in March 24 reported

Apple's mobile payment service Apple Pay has been prepared from the application to the web site.

According to sources, Apple has said to potential partners, Apple Pay will provide services to the site at the end of this year. Apple Pay currently allows users to use fingerprint payment in mobile applications, without the need to enter the credit card number. It is reported that the new service Apple Pay will be applied to support TouchID fingerprint recognition technology iPhone and iPad, the buyer can shopping on these devices using the Safari browser. In addition, Apple also consider the service to the apple laptop and desktop computer, but it is not clear when they will release this feature.

The news that Apple has said to potential partners, Apple Pay will be before this year's holiday shopping season extended to the mobile site. In June this year at the Worldwide Developers Conference (WWDC), Apple will announce the news. But the message also said that Apple announced Apple Pay to enter the mobile site that may vary in time. As of now, apple did not comment on the report.

The PayPal also has a payment processing company Braintree, which is responsible for the part of Apple Pay application in the back-end processing work to pay. But when the user is not Apple Pay to complete the payment through PayPal wallet, PayPal can usually earn more money. As of now, PayPal spokesman did not comment on the report.

Mainly through the desktop and notebook computer to complete while shopping in the Internet, through the intelligent mobile phone, tablet computer and other mobile devices shopping activity is growing fast. Apple Pay at the beginning of the release is only for the iOS mobile application payment options, because Apple has been in control of the entire iOS ecosystem.

Located in the retailers and the electronic commerce website is more direct: Apple Pay to help them move more visitors into buyers. Apple fingerprint recognition sensor can eliminate the tedious steps of users need to enter the payment and delivery of information, the reason is on a small screen device input this information experience is very bad, may cause the buyers to give up shopping.

Apple Pay provides services to a mobile website, also accord with the change in consumer shopping habits. Internet traffic monitoring agency comScore data show that during the last holiday season, consumers access to mobile shopping website through the browser traffic reached nearly 9 billion 800 million, still higher than the access through mobile applications 8 billion 100 million.

Apple released the Apple Pay at the end of 2014. Apple Pay has two purposes: one is to store shopping, allowing new users of iPhone mobile phone to complete the payment in the mobile payment retail stores; another is paid within the application. Many people in the industry to pay the function application of Apple Pay in as consumers and businesses at the same time to solve the problem to be solved: let consumers through mobile phone more convenient to complete the payment at the same time, increase the retailer's closing conversion rate.

Apple Pay users need to get a credit card or debit card information added to the service, to use Apple Pay. But this information is not stored in the user's mobile device, is not delivered to the retailers.

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