Tencent technology news, according to foreign media reports, Facebook will be held next week at the F8 Developer Conference released a new chat robot and real time chat API tools.
Chat robots can replace a large number of human resources, and most of the science and technology Enterprise Inc does not have the resources and technology to develop chat robots, and therefore want to provide this tool on the Messenger. According to several sources said, Facebook is to provide developers with API tools for enterprise customers to develop a chat robot and Chat Live real time chat Web plugin.
Facebook already has a list of marketing partners that will allow companies to search for technology and service providers to get help from advertising, content, effect measurement, and community management. But so far, Facebook has not provided a list of specialized partners that need to provide communications assistance.
It is reported that, Facebook has not yet identified a special Messenger platform for cooperation projects, a list of formal cooperation projects may need to be introduced later.
The message says, Facebook has been carried out in collaboration with two kinds of B2B developers, this is also the messenger through chat connection part of the company and potential customers for a major expansion plans, Facebook has at last year's F8 conference talked about the the plan.
Chat robots will help the company to build automated response systems in order to respond to information from potential customers. They will be able to easily find a chat robot through the Facebook approval, and do not have to personally develop sophisticated technology, do not have to find someone to help through the internet.
If this plug-in is developed, the enterprise will no longer encourage customers to contact by e-mail or telephone, customers can contact the customer directly through the Messenger to solve the problem in a timely manner to solve the problem.
Land Marketing had previously reported that Facebook will allow the news publishers to provide content through the Messenger.
At present, Facebook has not been on its platform for any subscription or information streaming service to the developer fees, but in the future it is likely to be through the chat robot and real time chat customer service to earn profits.
This future will appear chat robot also with an option to encourage the operation of the company to buy a chat robot can trigger the other side of the dynamic message advertising (Feed News).
Once the dynamic message advertising is clicked, the kind of advertising can trigger Messenger dialogue, and then let the chat robot to sell a certain kind of thing to the audience. For businesses, so that the cost of the artificial response to these clicks is high, while the chat robot can effectively scale, so click on the call type of advertising is worth buying.
Facebook another option is to allow the internal Messenger advertising, foreign media in February to obtain a leaked document shows that this is actually Facebook's plan. From the contents of the documents, advertisers will be able to have with the merchants contacted people to push marketing information.
Document explained that, in order to promote the plan, Facebook has quietly launched a short Messenger link, these short links can be quickly established between the user and related businesses Messenger dialog box. The feature has been officially launched in April 8th.
In the industry view, Facebook with single handedly could not set off chat robot and chat service revolution, but by like the original handling page ad: that built the developer ecosystem to provide help for the enterprise, it is indeed hope to ensure service comprehensive and thoughtful.
In the future, people will be more and more communication through Messenger, so people and Facebook and even Facebook's other applications will maintain an increasingly close relationship.