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SE Think released behind Apple's Different iPhone

via:纯真网络     time:2016/4/17 20:00:32     readed:2164

IPhone se has been on the market for a long time, as the lowest price of the iPhone from rumors at the beginning on the concern, after the release of a variety of positive, negative discussion voice very much, but the basic argument or peers more than not, not optimistic about the outside world mainly, some media also lists the se of the disadvantage that its not worth buying, the continuous emergence of various quality problems have continued to encourage this trend.

iPhoneiPhone SE发布背后苹果的Think Different

Today we do not dispute this iPhone 5 appearance, 6S iPhone inside the core products in the end how, we also change a perspective, from Apple's perspective, it is in the end why should launch SE this product? What is the logic behind it?

The intrinsic mechanism of the wonderful work

IPhone se this product from naming look very wonderful doesn't conform to the apple always use the traditional digital or digital with the letter, did not follow the previous entry positioning of 5C this name means, become the first only letter naming the iPhone. According to the official statement, se is the meaning of the Special Edition (Special Edition). However, this special name behind the fact is rich in meaning.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

First, to abandon the name well-known figures, certain extent is disguised in the extension of the life cycle of Se, let it can't be the latest figures named algebra and discourage consumers from naming in perceiving a visual impression of the old and the new. So, after even if future iPhone 7/7s/8/8s launch and Se in contrast is not from the name into a passive, apple can still invest resources to it as a separate series of strong sales and marketing, in contrast, 5C this naming, with the passage of time will seem increasingly out of date.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

Secondly, SE's hardware specifications are not as backward as 5C year, a new name to help and in the past poor "cheap" image of the distinction, indicating that the 5C is not a continuation, but a new product. Hardware specifications and strong enough to support it for a number of years of life, whether Apple pay the new thing or in the future the new IOS system can 6S and enjoy the same treatment, with a low price of $399 is really bursting with price, Se name doesn't appear to be fall class.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

Finally, there is no use of digital naming a benefit, that is, in a sense can not be clear whether there is a follow-up product updates, so that the special version of the identity is even more prominent, creating a classic memorable taste. And once the product in the market encounter cold, only Se series of failures can also be suspended at any time, does not affect the reputation of the mainstream products; otherwise sold, continue to call new se2 or new iPhone se can also.

Product positioning to avoid the left and Bo

In recent years, Meizu progress very quickly, innovation will greatly speed up the pace, which while helping Meizu in the market to maintain the competitiveness, but also caused new low-end hit high-end old product situation, and iPhone se is not the concerns.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

On the one hand, it is the size of the screen and Plus, 6S difference is obvious, the customer base is not the same as the basic. Se more biased before use 3.5 inch, 4 inch old iPhone and have no contact with iPhone users, release of the spending power of love small screen user, caused by a new wave of replacement, while also allowing Android, WP users to IOS experience to lower the threshold of ecological and effective defense at the same time enhance market share.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

On the other hand, SE has a significant difference between the mainstream iPhone, will not affect the original intention to buy large screen iPhone consumers change their mind. As far as is 6 and above the iPhone users, they also will be very difficult for the to choose the small screen se, because when used to look at the big screen mobile phone display, again also could not return to the, the replacement of the future mobile phone will probably choose to 7 new iPhone.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

These reasons is assured Apple put se the core of the new chip, camera, both the easy to be filled the key point of consumer perception, and in fingerprint sensor, screen these relatively despise place generation products cost savings, the consistency of appearance and, for the late "conscience" pricing sufficient room.

Promote Apple service

Together with the se a launched in China and Apple's mobile payment business Apple pay, on-line 72 hours in there are more than 300 million copies of bank card tied to the card, can be described as impressive. But this figure from the existing bank card number and long-term development point of view, is still not enough, especially in Samsung, Huawei are menacing the background, how to rapid expansion of Apple pay services is a problem urgently to be solved in the apple.

iPhoneiPhone SE发布背后苹果的Think Different

Now various mobile phone manufacturers in fact we are all aware, mobile payment will be under a tipping the transformation of the mode of life of tuyere, which both from the acquisition of user data information, and promote the sales of new equipment, is must compete for the highlands. So it is not difficult to foresee future time NFC, fingerprint recognition will infiltrate into low thousand yuan machine more and more, as long as with proper guidance and strong marketing, binding number of users very may be exponentially, perhaps even the outbreak of various "prohellobited Gang", mutual recrimination war.

iPhoneiPhone SE发布背后苹果的Think Different

Pictures from the network

This bureau face has been selling high-end machines of the apple is bad, especially in 2016 Q1 Apple mobile phone sales in the Chinese market growth slowed, launched entry-level iPhone se to boost sales, improve the user covering group is a great good. If you observe carefully, it is not difficult to find surrounding the use of Apple's mobile phone has gone from early relatively fewer, more elite group slowly to the society more public popularity, the elderly, the work of youth are in the use of the iPhone, and a relatively cheap price, configuration on par with the flagship of the new machine will undoubtedly accelerate the pace of the popularity of this.

iPhoneiPhone SE发布背后苹果的Think Different

More important is that their acceptance for the novelty degree more often than we expected to fast, and is willing to to download songs, this application to pay value-added services, can greatly promote the apple music, the further growth of the app store, incidentally, is complete bank card binding, and the use of Apple pay sooner or later is something.

iPhoneiPhone SE发布背后苹果的Think Different

From the latest from Shenzhen to the apple store to see, every se shelves for about an hour after were sold out, the golden version is being touted, visible although it is cold in the United States, but for emerging market countries or attractive.

summary

Although currently on the market a variety of Se to negative news, but for many isolated incident, does not mean that se is a simple misappropriating, because it in terms of product quality and price indeed regarded as apple "conscience" of a product.

iPhoneiPhone SE发布背后苹果的Think Different

And stand in the Apple's point of view, SE, it is more to enhance the market share, promote mobile payments, as for the effect of how much it can only wait and see. But it is certain that it must be a small screen mobile phone loved one of the gospel.

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