Field research firm IDC's latest data show that in the first quarter of this year, the global smart phone market shipments and last year was almost flat, apple smart phone market share fell to 15.3% in the first quarter of this year. Apple yesterday announced in March 26th this year, the first quarter of this year, the first quarter of this year, apple shipped three iPhone in the first 51 million 200 thousand months of this year, the number is 61 million 200 thousand iPhone, the market share is 18.3%. At the same time, the world's overall smart phone shipments totaled units, up 500 thousand units over the same period last year.
Although S model brings many new features, but the current 6/6 Plus iPhone users feel that the upgrade to the 6S series of little significance. Apple is still in the first quarter of this year released a new iPhone se, which appears to be the apple in the emerging market challenges with the price of the Android smartphone, in these markets, Apple's smartphone is often is synonymous with expensive.
And the same period last year, Samsung continues to lead the smart phone market, a total of 81 million 900 thousand units in the first quarter shipments of smart phones, the market share of 24.5%, compared with the same period last year accounted for 24.6%, down only slightly. HUAWEI, OPPO and VIVO market share ranked third, fourth and fifth.
HUAWEI shipped 27 million 500 thousand smartphones in the quarter, the market share of 8.2% in the quarter, it tried to compete with apple and Samsung in the U.S. market and other markets, the same period last year, HUAWEI's market share was 5.2%. OPPO and VIVO in this quarter, Lenovo and millet out of the top 5, becoming the first quarter of this year, the city's fourth and fifth of the smart phone manufacturers.