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To solve the problem of product Twitter into the fight to win or die in the user before leaving.

via:博客园     time:2016/4/28 22:30:20     readed:1024

TwitterTwitter 陷入背水一战需在用户离开前解决产品问题

BI Chinese station April 28th Report

Twitter in a race against time, it has been caught in a fight to win or die.

Twitter is working to improve much blame the user interface, but analysts said, the crux of the problem is it must be users and advertisers to switch to Facebook and Google's platform do this before a little.

Twitter announced on Tuesday that its monthly active users have increased to a quarter of the first quarter, but the first quarter revenue has failed to achieve the desired target.

Twitter shares fell 15% to $15.14 in trading on Wednesday. The stock at a price of $52.54 a year ago.

Analysts said that Twitter does have some very good products, but these products seem to be more than a little bit too late to create profits.

The company's development prospects are not optimistic. Twitter is expected in the second quarter revenue will be far below Wall Street's revenue target forecast.

The average value of the target price for the stock was $18.

Only two investment banks on the Twitter have a glimmer of confidence, Goldman and Mizuho Securities have raised them to give the stock price target.

Mizuho Securities analyst said that some products may promote twitter performance growth at the beginning of the year later or 2017; and Goldman Sachs analyst believes that Twitter users, content, stable management team and focus on product has great value, these values should be can be released.

In the past year, Twitter shares fell by 2/3, but the stock price earnings ratio is still higher than other companies in the same industry.

Twitter has changed the twitter display way, even if the user does not log can also see twitter content, in addition to adjust the time axis function, so that some tweets can be displayed first. It also signed a content stream deal with the National Football League, which will help it expand the size of its user base.

Twitter has been in the advertising promotional video, it on Tuesday said users spend in watching videos and share video time than before more, but the advertiser's budget is not from the traditional advertising products such as advertising tweets to transfer video ads are up.

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