Bloomberg wrote that the United States today, Microsoft's acquisition of LinkedIn professional social network can blur the boundaries between work activities, thereby creating a huge opportunity for both sides.
The following is the text of the article:
LinkedIn monthly active users and the total number of users (Unit: Million)
Usually people use LinkedIn to find a job where Microsoft Office is a tool used for work. These two activities to isolate limit their own attractiveness: Many people often think that there is no reason to view your LinkedIn account. Microsoft spent $ 26.2 billion acquisition of LinkedIn has become one of the technology industry's largest-ever M & A transaction and rationale for the deal is this: If the merger of these two products, people use LinkedIn and the Office of the frequency will increase.
In Monday's announcement, both companies stressed that the above two services will promote each other. LinkedIn also said the move will help Microsoft Outlook users to start final preparations for the meeting. Skype calls and sharing documents through Office 365 can also benefit from this. In this day and age everything is covered with a layer of social networking, provide a set of separate independent software productivity will be a big disadvantage.
LinkedIn monthly active users in the proportion of all users
Through the acquisition of LinkedIn, Microsoft Office will also provide their own social network. In theory, both can be described as a natural fit because both services are focused on areas of work. This cooperation can enhance the frequency of people use Microsoft software, and services to reduce their unsubscribe at the end of probabilities. In addition, it is possible to obtain data LinkedIn will also make Microsoft's personal assistant Cortana become more intelligent. Microsoft cited an example: Cortana can tell the user that she is about to meet with the man she was with alumni of the same university, at the same time showing them the latest record of the school sports teams to prepare for both chatting purposes.
LinkedIn is hoping that if people can integrate into the working process, may be able to help them find more use of professional social networks. Although many people are now using LinkedIn, but less than a quarter of the monthly real users sign in to the service.
LinkedIn has a lot to explore ways to enhance the interactivity. The company tried a lot of ways, it will become a destination workplace news of their own, and by Influencers service cultivate a stable of writers. The company also acquired several other news readers and development related products, start-up companies. LinkedIn last year spent $ 1.5 billion acquisition of Lynda, the company can provide training and guidance to users in many areas. However, the proportion of active users monthly LinkedIn still slowly lowered. For any social network, this is not good news.
Microsoft said in the announcement, the company can increase the LinkedIn user information and training, and through direct payments and generate additional advertising revenue. At the same time, LinkedIn will also create a range of opportunities to work with other Microsoft-related business. The world's largest software company, this business is really under the original capital.