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Microsoft announced the end to stop production Surface 3 What is it you want to exit the consumer tablet market prelude?

via:博客园     time:2016/6/25 12:30:21     readed:1762

微软宣布年底停产微软宣布年底停产 Surface 3 这是要退出消费级平板市场的前奏?

Microsoft's Tablet PC has two product lines, which are slightly cheaper price, for the average consumer Surface, as well as for the corporate office, expensive Surface Pro. According to foreign media news, Microsoft will be completely shut down at the end of Surface 3, whether the future will be the introduction of alternative products, it is still unknown.

According to several media reports TheVerge and other US technology, Surface is Microsoft's entry-level Tablet PC, the price significantly lower than the Surface Pro. Microsoft is currently in the sale of version Surface 3, is the May 2015 launch of the product.

Earlier, several media have noticed that stocks Surface 3 tablet has been low, consumers buy is not easy.

Microsoft said in a statement Friday that since one year ago Surface 3 market, Microsoft saw strong demand and higher consumer satisfaction. Currently Microsoft's stock is limited, to the end of December 2016, Microsoft will shut down the tablet.

Microsoft did not mention why you want to shut down the tablet does not make clear whether Microsoft will launch a new series of products for the Surface.

At last year's autumn conference, Microsoft Surface Pro Series Tablet upgraded, launched a comprehensive hardware to mention the Surface Pro 4, In addition, Microsoft also launched a shocking history of the company's first laptop Surface Book.

So far, Microsoft Surface Tablet PC and laptop products have high external evaluation of the outside world, said Microsoft's hardware design capabilities, completely lost to Apple, Microsoft hardware performance of multiple products, has been fully than Apple products.

Among them, the Microsoft Surface also created a new class of hybrid new tablet, the traditional laptop via built-in stand design and external keyboard, you can quickly act as a laptop computer to use. Microsoft hopes this product, be able to meet the entertainment needs of work and life of people.

Microsoft's Surface Pro was a huge success, followed by Apple, Samsung and other companies have also introduced a business-oriented office large-size tablet, which Apple last fall launched a 13-inch tablet computer iPad Pro, the outside world that the product is clearly mimic Microsoft products and & ldquo; cottage & rdquo; traces too obvious.

As we all know, Microsoft is positioned so far are high-end hardware in the field of high prices, the future does not rule out completely cancel the entry-level Surface tablet series, leaving only for corporate users Surface Pro series.

Also US tech media analysts pointed out that the entry-level tablet Microsoft there is a temporary shortage, mainly due to Microsoft's upcoming Windows10 operating system once listed on the first anniversary of a major upgrade, Microsoft may be after the system upgrade is complete, again flat products line upgrade, so the Surface 3 successor is likely to be early next year before listing.

June 25, on the official website of Microsoft China, Tencent Technology to see Microsoft's Surface 3 tablet is still in the normal sales, starting price of 3888 yuan.

In addition, as a variety of hardware to be successful, it was reported, Surface hardware team within Microsoft received praise and reuse. Microsoft executives have been commissioned by the business sector, the redesigned brand Surface smartphone may come out early next year.

Allegedly, Surface phones targeted at business users, the very high-end hardware configuration, pricing will also be accepted beyond the scope of general consumers. Among them, a selling point for Microsoft's flagship smartphone, is connected to a conventional mouse, keyboard and monitor, a personal computer as a host to use.

Microsoft Surface team whether because of the need to deploy manpower development of smart phones, but was forced to stop Surface tablet series, now we can not confirm.

Currently, the global Tablet PC market has been for more than one quarter of contraction, the Tablet PC is considered to be a transitional sunset products coming under the large-screen ultra-thin laptops and mobile phones in the attack, could not find space to survive.

But the industry generally believes that the future of the Tablet PC as a niche product will continue to exist, and can connect the keyboard to act as a hybrid tablet notebook, will become the market mainstream.

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