IDC today announced 2016 second quarter, the global smart phone shipments report. In the second quarter, the global smart phone shipments to 342.4 million, an increase of only 0.3%. 0.3% year on year increase and a considerable increase in the first quarter of this year. In the first quarter, the global smart phone shipments to 334.9 million, an increase of 0.2 percent, the smallest on record since the year on year increase.
In the first quarter, the second quarter, Samsung still lead the global smart phone market, shipments of 77 million, higher than the sum of the shipments came in second place and third place Apple Huawei's market share 22.4%, ranking the first place.
In contrast, Apple's second quarter smartphone shipments of 40.4 million, down 15%, the market share of 11.8%. Huawei shipped 32.1 million, down 8.4% market share of 9.4%.
OPPO vivo and separated the fourth and fifth, shipments were 22.6 million and 16.4 million, the market share was 6.6% and 4.8%. Compared with the first quarter, the second quarter of the global top five smartphone vendor rankings did not change any.
IDC said in a report: "The second quarter, the global smart phone market continues to trend in a series of changes, many manufacturers based on these changes and adjust business strategy in mature markets continue to shift from pure subsidy EIP (Equipment ownership plan), Apple. also began to emphasize 'equipment as a service' concept, trying to make up for the iPhone and longer replacement cycle. "
"In addition, China continues to lead the market slowdown competition from other high-growth markets is more intense, such as India, Indonesia and the Middle East. In addition, we also found an interesting phenomenon, originally focused on the domestic market of low-end Chinese OEM manufacturers have successfully to penetrate overseas markets, although there is no lack of competitors. "
IDC also said: "As smartphone prices continue to decline, the high-end market is still intense competition, manufacturers need to lower prices to sell their 'flagship' product Huawei, OPPO, vivo and millet and other Chinese mobile phone manufacturers have adopted the strategy obtained. success. "