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Didi acquisition Uber is hot in a foreign country, US technology companies in China acclimatized up?

via:博客园     time:2016/8/11 14:00:41     readed:806

滴滴收购优步在国外被热议,美国科技公司在中国水土不服了?滴滴收购优步在国外被热议,美国科技公司在中国水土不服了?

Apple's market share in China is squeezed Chinese rival, Google can not meddle in Chinese market, Amazon China unsatisfactory performance, Qualcomm received royalties difficulties in China, China steady columns Microsoft Windows piracy hardest hit & hellip; & hellip;

If these unhappy just let the US media, complain, then, drops acquisition Uber Chinese business travelers, but in foreign science and technology circles and the media really had a shock effect, but also to reflect on and they began to re-examine China's Internet industry.

Didi, Uber transaction initiator foreign media on China's technology market hot

August 1, 2016, the major domestic and foreign media reported that Uber competing business to its former rival China drops travel news, Uber got through this transaction which amounts to approximately 17.7% of the shares, but also access to the latter for the $ 1 billion investment. Uber is the world's highest valuation (unlisted) start-up companies, is shared travel pioneer.

Uber founder Travis Kalanick also made a name for & ldquo; Silicon Valley rebel hero & rdquo; tough guy image around the world (including China) are faced with business compliance challenges, the Chinese market is ho throw huge sums of money, determined to win; and Didi began in 2012, cut access to users from the taxi market, was launched in 2014 and a similar share Uber travel services drops by acquiring Chinese market leadership and rapid consolidation, and eventually Uber business into China bag, declared burn subsidy war between the two sides end. The transaction is indeed reasonable, but let everyone feel surprised.

1, "Wall Street Journal": US companies complain that China Environmental unfavorable

After the first day of trading the news reports, "The Wall Street Journal" in the day and the next day in a row a speech entitled "Uber situation in China: Why foreign companies in the field of science and technology can never win", "Uber retreat proves US companies in China restrictions "and several articles similar to the articles relating to the media that the Chinese government in the field of technology, favor Chinese companies, such as: media, government regulation and government procurement policies, etc., which will net an article about a new car Regulation can not let Uber below cost through subsidies and drops to seize the market as an example.

Article affirms the wise practice Uber and Baidu strategic cooperation, also cited Kalanick as saying US companies to enter the challenging Chinese market is facing, and in different parts of the deal with Yahoo in China business in exchange for shares of Alibaba, respectively, as well as Wal-Mart to enter the Chinese electricity supplier after the business failed, the Jingdong One shop sold shares in exchange for the case Jingdong analogy.

Similar tone of each article, namely: the challenges faced by American companies in China, Uber and drops deal for abandoning single-car (abandon China, has the world), be wise.

2, "New York Times": China commends the leader in mobile technology in Silicon Valley

"New York Times" also reported on August 1 the deal, and in August 2 published an article entitled "Mobile technology is a leading Chinese instead of Silicon Valley", the official newspaper of the interpretation of the translation became " now, turn to Silicon Valley & ldquo; cottage & rdquo; Chinese enterprises, "and the text is full of praise for China's technological progress.

Article wrote, & ldquo; Silicon Valley has long been the world's science and technology are: it gave birth to the social networks and iPhone, and make these technology products worldwide popular. While China has always been criticized: it is always the footsteps of Silicon Valley, under government review of the waves, Chinese version of Google, YouTube and Twitter have been rising. But China's technology sector (especially mobile business) in some areas has been ahead of the United States.

Some Western technology companies, and even some large companies, is seeking ideas from Chinese companies there. & Rdquo; The article quoted a market research company founder as saying, & ldquo; frankly speaking, China copied this argument in the United States many years ago had become obsolete in the mobile space the contrary, the United States often copied China, such as: Facebook Messenger, to find out its development path, preferably in micro letter as a warning. & Rdquo;

In fact, & ldquo; Facebook and other company executives and Kik and other smaller rivals, are trying to replicate what has emerged in China: users will spend more and more time to stay on the market with a dominant platform. Many of their efforts are focused to chat. & Rdquo; article that Didi will travel Uber China under the command of income show, & ldquo; at least in the Chinese market, Chinese companies can and operation of the most mature and largest US start-up companies under a high. & Rdquo;

This paper analyzes the differences between Chinese and American companies treat the Internet the way: & ldquo; In the US, technology companies attach importance to the application of simplicity; while in China, BAT will have to build a comprehensive application, and then as much functionality into & rdquo ;, and micro letter, for example, a considerable number of Chinese companies do not like the United States revenues from advertising, but from the platform game sales, services and commodities.

3, "The Economist": the West should abandon prejudice against Chinese Internet companies

The famous "The Economist" in the August 6 published a cover story "China's science and technology pioneer," bluntly pointed out that & ldquo; western world vitriolic impression of Chinese Internet companies may need to refresh & rdquo ;, although the & ldquo; Uber Unlike many martyrs, we face a broken dream of China & rdquo ;, but no longer superficially considered & ldquo; China is a closed market, leading companies indulged only good copy & rdquo ;.

West China market generally bias impression, & ldquo; foreign companies are either blocked or under the supervision of China's struggling & rdquo ;, however, & ldquo; China (market) is not as critics say it is difficult to penetrate. Facebook is now being described as close to the arm of WhatsApp swept the world, may be used freely in China, but it pales in the face of the micro-channel; the same time, China also has long been Apple's iPhone, the largest market.

Uber order in China, the world's biggest travel services market foothold, has made unremitting efforts to finally get drops of 17.7% of the shares would be a nice consolation prize. & Rdquo; The article also confirms BAT giant investment horizons around the world start-up companies, including acquisitions and investments Snapchat Lyft, as well as Finland and Playtika Supercell Israel and other mobile game makers.

"The Economist," the article also pointed out that, & ldquo; micro-letter for those who believe that China always copied, and can not comment on this type of innovation best riposte. Ali Baba created a Chinese online trading, and very cleverly added in the third-party payment, buyers and sellers to help build trust. Didi app contains some very innovative features, such as drops and test drive the bus service.

Weibo also provides built-in payment functions, and thus launched a paid to read, both of which are not on the Twitter function. & Rdquo; view of the magazine and the "New York Times" is consistent, Chinese Internet companies rely on advertising is far less than Western companies, because Chinese companies can be obtained from the payment of income, physical commodities trading and games.

Therefore, the magazine pointed out: & ldquo; in today's world, good ideas between China and the West is already a two-way flow, especially in the mobile terminal market, China is no longer blindly imitating the West plagiarism, lack of innovation of their & rdquo ;. For example, & ldquo; Facebook inspired by the micro-letter, it's Messenger app added a function payment and transactions; Snapchat from a communications tool into a media inlet; and Google, Facebook and Microsoft have begun to vigorously develop automatically chat online intelligent robots, which are inspired by Chinese counterparts. & Rdquo;

Enumerate several US technology companies in China's tragic story

Here, the simple method to help is also simple statistics about the leading US technology company in China's failures, simply summarized as & ldquo; martyr type & rdquo;, & ldquo; dilemma type & rdquo; and & ldquo; to serve the country nowhere type & rdquo; three types of cases .

1, martyr type: MSN China

April 29, 2016, MSN Chinese network announced, declare that it will stop providing Simplified Chinese service June 7, visit the website home page can see the original news content has become a popular site navigation services.

October 31, 2014, Microsoft announced that MSN Messenger officially withdraw from the Chinese market. China is the last one MSN service area, bringing the MSN Messenger stopped at a global service, MSN as a chat tool no longer exists.

I believe many people can not forget, MSN compared to QQ has brought generation & ldquo; white-collar workplace & rdquo; full sense of superiority, but at the ecosystem battlefield final defeat to Baidu and Tencent, had to quit the stage of history.

Similar martyrs abound: Yahoo China business to Alibaba; eBay crashed Chinese electricity supplier business, defeated by Taobao men; buy originator Groupon network of high friends in China, although Tencent support, but did not succeed.

2, type dilemma: Google

July 19, 2005, Google announced that it will set up R & D centers in China, began to enter the Chinese search engine market;

January 2010, Google stopped filtering search results in China, after unsuccessful negotiations with the Chinese authorities, in March of that year, announced its withdrawal from the China market;

The end of 2015, the media reported that Google intends to return to the Chinese mainland in 2016, but may not include the search business, only Google Play Android app store and return.

In fact, Google Ireland Holdings, Inc. as early as the end of 2014 will be registered in Shanghai FTA up a wholly-owned company & mdash; & mdash; Peng collection of information technology (Shanghai) Co., Ltd., its business scope is: technology development of information technology in the field of technology transfer and technical advice; computer software development (except computer information system security special products), production and sale of products; computer systems integration; wholesale computer software products (except computer information system for the safety of the product) and other components, import and export, commission agency (excluding auction) and other related businesses. There is speculation that this is the first step in Google's return to China, but so far no other substantive progress reports.

In any case, Google would like the opportunity to once again grab from Baidu and other giants in the hands of market share is probably not much.

3, to serve the country nowhere Type: Small inserted down the door of the bar

Founder of the world's largest social network Facebook Mark Zuckerberg who seem never stopped trying to enter China. In addition to reading and highly recommended Liu Cixin science fiction "three-body", a small bar also worked hard Chinese, on various occasions to meet with Chinese leaders to deliver Chinese Tsinghua University speech, even risking bravery in Beijing haze Weather in the morning run, and publish Chinese travel photos on his Facebook profile. Zuckerberg does not hide his delight and convince China of & ldquo; & rdquo ;, charm offensive despite the media people will be referred to & ldquo; Best Chinese lackey & rdquo ;.

Of course, his interest in the Chinese market, probably only because his wife ethnic Chinese or Chinese complex, it is coveted because hundreds of millions of Chinese Internet users as well as huge traffic behind advertising. But even into China, he really sure to shake Tencent QQ and micro-channel dominance in the social field do?

From after 2009, and Facebook in the Chinese market, the fate There are similar Twitter (Twitter), except as Google and Facebook, as for the overseas demand for Chinese companies to sell some of the Internet advertising, nor any enter the Chinese microblogging social market sign. Besides, micro-channel dominate the world, there is much for it to tap the social market it?

Useless to complain, to see how to do other US technology companies

No matter how the US media company or complain, in fact, they are optimistic about China's huge market potential, but also eyeing China's 700 million Internet users in the wallet, the key is if you can find a trusted partner, and effectively carry out localization, access Chinese user or customer's heart, so that they willingly open pockets for government regulation can not escape, only to face.

Here, let us also look at other US technology companies how to do:

1. LinkedIn

February 25, 2014, the global workplace social platform LinkedIn announced the launch of Chinese version of the website, the Chinese name as & ldquo; & rdquo ;, and LinkedIn also announced the establishment of a joint venture with Sequoia Capital and broadband capital, officially entered the Chinese market.

LinkedIn hired a former vice president of everyone, rice, General Manager Shen Bo Yang served as vice president and president of global LinkedIn of China. Shen Bo Yang expressed the hope that through cooperation with Sequoia Capital and broadband capital for Chinese professionals to provide localized products and services. In addition to simplified Chinese, but LinkedIn has achieved with the local social media & mdash; & mdash; Sina, Tencent Weibo and WeChat account correlation and integration.

According to Shen Bo Yang said, LinkedIn in the structure to ensure that the Chinese team has a good independence and autonomy, not a branch LinkedIn China headquarters in China, instead of using the joint venture way into China, China has a separate LinkedIn the Board of Directors, each member of the team has a LinkedIn Chinese options.

So, LinkedIn can lay the country on China's job market and workplace social, let us wait and see.

2, Airbnb

Coincidentally, August 19, 2015, and Uber also because & ldquo; shared economic & rdquo; pattern known online short rental platform Airbnb announced the introduction of Sequoia Capital China and broadband capital two Chinese strategic partnership, formally enter the Chinese market. Domestic short rental market apprentices are constantly preparing for financing Tuen food. Even the originator of the short rental platform, Airbnb not only need to face the special circumstances of the Chinese market, China also faces attack about short term trade apprentices and original OTA giants, the future pattern is not clear.

3, Apple

Finally, Apple drops the investment initiatives worth US counterparts to learn. On the one hand, Reuters quoted informed sources as saying that Apple's trip in May this year to invest $ 1 billion pieces, is one of the important factors have contributed to Uber Uber final decision will be sold to China and pieces.

On the other hand, other US companies complain that China's market should also be wondering about the purpose of strategic investment and pieces of apple, in addition to media speculation of tax avoidance, to enter the automotive field, it is also not the same as the Chinese Internet giant trying layout Apple ecosystem ( hardware, iOS developer community and mobile payments)? Also in China, or to pay a good show, in a practical way to maintain China, the largest market?

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