Text / Liziyuan
If the founder of Sequoia Capital Tang & middot; Valentine, & ldquo; a affected investor investors & rdquo ;, then, KPCB (KPCB), co-founder Thomas & middot; Perkins is the birth of Silicon Valley VCs rise representatives.
Also in 1972, also in the United States Menlo Park, Red Capital and KPCB founder, the investment community has been hailed as & ldquo; Gemini & rdquo ;. Valentine created the & ldquo; carrier & rdquo; type of investment approach, Perkins pioneered a small amount of money in exchange for shares, providing a full range of advisory services, may be involved in investment project management. Today, we call this mode is & ldquo; & rdquo ;. angel investment
Orchard bases; in addition, Perkins invested in the early days of Amazon, Google, Sun, Netscape (Netscape), Genentech & hellip; & hellip; you know, 70 years of Silicon Valley, just not industrial and technological & ldquo; pioneers & rdquo . Silicon Valley have become today's Silicon Valley, and Perkins has a great contact. It is worth mentioning that, Perkins life, called a colorful & ldquo; American Dream & ldquo ;.
Great Depression spawned a millionaire
1930s, the US economic recession are struggling swirl light unemployed have 830 million people. Let the Great Depression Perkins dad is particularly afraid of unemployment, honest law-abiding can only work on one job assessor.
Assessor salary can be imagined, it is always enough to spend money at home. Perkins only in her mother's pressure to deliver the newspapers after school, help a neighbor in exchange for pocket money to repair the lawn, and slowly develop a & ldquo; do not work feel guilty & rdquo; work habits.
To the high school, Perkins liked physics, almost all of his pocket money is spent in doing the experiment. Of course, his & ldquo; work & rdquo; from lawn repair assembled into a television set. Perkins assembled TV than others assembled on a lot better performance, so we are willing to buy Perkins assembled television and praise for him.
Never received so much positive, Perkins feels very promising to repair the TV after graduation intend to assemble and repair the TV for a living. But Perkins was a physics teacher strongly opposed to this decision, teachers feel that he can become a physicist, the active-site Perkins convince parents and said he could help Perkins apply for a scholarship.
Perkins's parents agreed. After application, choose the most Perkins Scholarship at MIT. But because scientists found that when they are not material, since he thought his real good stuff and love. He will have a look the answer: to become an electronics engineer, then became a businessman, like Hewlett-Packard and Packard founder Hugh Terry did.
After graduation, Perkins wrote a letter to Packard, HP hopes to go to work. To his surprise, a dream come true. However, HP is not so easy.
Perkins wants to do is HP's most important positions & mdash; & mdash; sales, the results were sent under the grassroots movements do mechanic, finally got into the position of sales, another two years to do that, there is no promotion. In desperation, his resignation, but the consultants working less than a year too boring, he contacted Packard, returned to HP's optical research companies.
This time, Packard want him to do great things: as research, business people responsible for this subsidiary.
Research is often the most cost money, and the optical technology companies get product orders are often not enough to support their research. Research agencies promising projects continued to lose money, but investors eager to see the result, returns, more and more difficult to reconcile the contradictions, Perkins and the board also getting stronger stiff. & Ldquo; go back to HP! & Rdquo; people clamoring for the board, Perkins finally let out of the bureau.
& Ldquo; I am sure my motivation comes from Optical disgust, I want to succeed, but the most important thing is to defeat them and drive them out of the laser business. & Rdquo; let ambition Perkins while continuing HP's work, while preparing for the new optical equipment company.
Shortly after the birth of a new optical company. The new company is fully in accordance with the Perkins low-cost marketing methods to run, is booming while. The company finally merged and Spectra-Physics, Perkins by own IPO, properly properly became a millionaire.
Vote does not go out of the pot of gold
Or traditional venture capital investment in the 1970s, like a big investment bank, the investor will spend a lot of time to do the analysis, and then decide if you want funding; a contribution, the amount is very big; at the same time, does not participate in the latter part of the project management.
Considered within HP Perkins record industry that investors should not look at interest, the focus should be administered after the guidance and management. But instead of talking about it, it is better to give it a try. Perkins flew to raise funds, plan to open venture capital career.
When Perkins and friends talking about this idea when a friend recommended him strongly to Eugene & middot; Kleiner, Fairchild Semiconductor in & ldquo; eight rebellious genius & rdquo; of one.
& Ldquo; this person just like you, want to do the same thing. & Rdquo;
Under the auspices of a friend, Eugene Perkins and agreed to meet at breakfast at the hotel. Is magical, they did not expect the meeting can last for half an hour, but the conversation, we found exactly the same for each venture ideas. Results from the breakfast they eat lunch, and then to talk about the family, hit it off, decided to immediately closed group founded an investment company, it is & ldquo; KPCB & rdquo ;.
So that they did not expect that money, no place to spend.
First year, they raised $ 8 million, but also to find ways to close BP (business plan), such as:
Let the local newspaper made article about KPCB funds to attract projects;
To reach MIT, Stanford University, I would like fishing items from school;
Drilling a variety of laboratory, contacts, scientists, their attention;
& Hellip; & hellip;
BP is also very strange that they receive, have sent a mental hospital, as well as written in crayon & hellip; & hellip; almost abstract, does not seem a touch. $ 8 million in the hands of the backlog can not find investment projects, Perkins reported that & ldquo to limited partners on a quarterly basis; no progress & rdquo ;, is a very shameful thing.
Item not found, several investments have failed to find. Thus, Perkins and Eugene decided to invest in yourself, set up a computer company.
After the re-start technology & ldquo; awakening & rdquo;
MIT and the company's experience in optics, allowing Perkins to be more than the average investor to understand the power of technology. After the establishment of the company, their first project is & ldquo; & rdquo ;, computer "Tandon Computer" will not crash. To tell the truth, HP and IBM can provide this system, but those are just emergency substitutes, very expensive and slow. Perkins envisaged, there is a new way for multiple computers simultaneously check each other, when there is a crash, the other computer can replace it.
Perkins wrote BP, but also find a number of potential investors, but no one is willing to invest in the project. The more times rejected, Perkins feel that this project is more valuable, so he took out $ 8.0 million in support of the majority of the project.
In this & ldquo; Gambling & rdquo; the Perkins certainly bet on the treasure. The company has made large-scale fault-tolerant system equipment, opened a new computer market. Many securities trading, credit systems are mostly Tandon Computer Support. Three years later, the company successfully listed for KPCB brings billions of dollars in return.
Suddenly, Perkins felt that the relationship between investors and entrepreneurs, the investment fund's own kind of art, there is a clear prospect of a solution: incubation technology companies who have not yet formed.
Dispersing the eggs in different baskets of investment is also formed at this time: they spend a little in exchange for promising technology companies in a number of shares, to give them entrepreneurial advice to help them recruit people, even with the team. Perkins and sometimes into the other side of the board, have more administrative rights. Because Perkins also had their own entrepreneurial experience, his guidance, so many entrepreneurs are very convincing.
Perkins also pulled a good team, including Intel founder Doerr, Sun, former president Bill & middot; 12 Joey and other partners, and has been passed that & ldquo; investment + hatch & rdquo; genes. In the old VC waiting entrepreneurs perfect business plan when, KPCB against the incubator projects, the most suitable for the formation of the project team, blaze a new path.
From left to right as KPCB's: Bruce & middot; Byers, Frank & middot; High Field, Thomas & middot; Perkins, Eugene & middot; Kleiner
& Ldquo; to provide the highest value for entrepreneurs service & rdquo ;, KPCB is one of the principles established 40 years has never changed. It is this investment philosophy, so that every year road to the dunes to visit KPCB investment people are doing. Needless to say, the times when the PC and the mobile Internet era, KPCB imitators and followers, eager to appear in Silicon Valley.
It can be said Perkins defines a new way to invest, but also redefined the Silicon Valley, this & ldquo; City of Angels & rdquo ;. But his legend at much more than that:
He turned into a novelist, an autobiographical novel "Valley boy Thomas & middot; Perkins growth story" and a romance novel "Sex and the Single Zillionaire";
In 2005, Perkins again briefly return to HP, and HP to report violations of the privacy of people's phone, leave quietly & hellip; & hellip;
Regrettably, in June this year, Perkins on his deathbed leave quietly. Legendary figure in more turbulent wave of technology, to the people left a can refer back.
This article first appeared in the public record number of micro-chain of rivers and lakes (welianapp)