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Cool would like to use music as rebirth, but from the "hundreds of billions capitalization" still a little far

via:博客园     time:2016/8/22 20:30:27     readed:1275


20, the amount of the reservation has been released music as holding Cool new phones cool1 dual ecological phones has exceeded 500 million. And this long ago, IDC released data report, which estimates Q2 millet smart phone shipments in China to 10.5 million, down 38.4%, the data also make millet embarrassment again let the crowd realized that watching like a stable pattern of the smart phone market will still be new variables.

Cool music, as the ecological support under games played turnaround

Once upon a time millet is considered the myth of the smartphone market, but now it seems even how initial fame, want to permanently invincible is not easy. The same millet shattered at the same time, Apple also began to collapse myth, according to IDC data show, Q2 Apple shipments fell 31.7%. Out of talent in every generation, the leading position for hundreds of years, and then move to recall it, once invincible Nokia, Motorola respected, they are from the brilliant leader in the industry to be sold eventually, and once in China cool linked Cool occupies an important position, and now also put music as the arms.

But with Microsoft's acquisition of Nokia, Google's acquisition of Motorola resell Lenovo is different is that Nokia and Motorola failed due to control and easy to master a new life, and after the addition of cool music, as the camp will play an immediate effect, the first Cool cooperation with the music, as the product on the market reached 500 million units of the reservation amount, although the order of appointment in the Internet phone market is very common, but after the traditional smart phone manufacturers have in terms of identity Cool is a new start.

The first product cool1 dual ecology phone looking forward to August 5, Jia Yueting Cool succeed as chairman Guo Deying news broke, so that the industry of music as cool and after marriage, after the product is released music as can be seen without reservation their ecological strength and capacity of all mobile phones dedicated cool1 dual ecological mobile phones. Previously Cool more emphasis so a smart phone manufacturers, system and content levels are lacking, so the mobile phone manufacturers to compete with other Internet have been at a disadvantage, and after obtaining music as ecological capacity, cool1 dual ecological cell phone fully been user acceptance, product release date cool1 various Baidu index was close to 300,000, far more than the same period the market heat iPhone7.

Now, the original Guo Deying select the music, as when the marriage would have been a good plan to let Jia Yueting to take over Cool, the only way music, as can best boost Cool full transition to the mobile Internet, music, as the layout of the content ecologically can let cool in the future more with market development. Whether cool or want to develop high-end models to boost sales of low-end models, relying solely on product configuration, or that price can not be achieved. Today's smart phone market need the brand characteristics, needs its own characteristic advantages, and music, as these can provide a cool, especially in the music, as well as video content ecological advantages are the ability to cool now urgently needed.

+ Cool music as a dual-brand combination can compete + Huawei glory, OPPO + VIVO it?

Cool require music as the same time, the music, as the need to cool to provide assistance, music, as the phone is in a period of rapid development, in order to prevent emergence of millet year due to increased sales caused by product quality decline predicament appears, music, as the need to have a sufficient to provide have sufficient production capacity smart phone manufacturer quality assurance, which is the smart phone has many years of experience in manufacturing over 10,000 patents Cool do best.

Music, as do ecological mobile phone, & ldquo; ecological & rdquo; insistence music as the biggest difference with the other smart phone manufacturers. Compared with pure smart phones, music as more concerned about mobile phones can play music, as the ecology of what kind of reaction, not just the smart phone shipments and market share, unlike the music as millet, Meizu Internet phone brands that maintain absolute control over the mobile phone products, in the form of its holding will be happy to cool into mobile phones into their own ecological system, which allows the music, as the ecology in the short-term effect on the market showing the mobile phone market. Clearly, mobile phones and television music, as in the two products chosen different development ideas, music, as the market hopes to strengthen its capacity by upgrading the ecological faster phones.

After Jia Yueting took over Cool, Cool ecological transformation has begun, this music, as the phone + Cool dual brand sales target is 5000-6000 million units, squeezed into the position of the front four industry. In fact, the sales target is not too much, Cool 16 years the original sales target is 45 million units, while sales of mobile phones in early music as the target is 15 million units, which means that the sum of the original sales target of these two brands is 6000 million and after the dual-brand now owned by music, as the unified planning, a year 50-60 million sales target in the original plan, and this can be achieved fully sold five levels of industry, and even able to squeeze three.

According to IDC data show that in 2015 the year millet, Huawei's sales were 64.9 million units and 62.9 million units, IDC expects that with the Chinese smart phone market matures, 2016 Chinese smart phone market growth was essentially flat. While in the second quarter of millet, Apple shipments plummeted to music as and cool in terms of good news, in other words if total sales of music as and Cool to reach 60 million units, market position can take four contention Third, by the end of this year, mobile phone market is likely to forming a & ldquo; Lok Omi & rdquo; new industrial pattern.

In fact, this year + Cool music as a dual-brand sales target of 60 million more conservative, is entirely in accordance with their stated objectives do, mainly to the integration of the two sides left enough time, after taking over the real cool music, as the sales target is 17-year break 100 million units next year will be the music, as the ecological battle with Huawei mobile phone market, who is the first moment. According to the existing market situation, that time is likely to be formed as music + + Cool VS Huawei glory VS OPPO + dual brand pattern VIVO battle, and if so, millet is very embarrassing.

How to reach one hundred billion market capitalization Cool?

Guo Deying willing to let Jia Yueting take over his position is hoping to music as the resources and ability to make cool achieve greater development, and Liu Jiangfeng Cool was developed within five years, sales of billions of dollars, to return to the mobile phone industry first, the market value of over a thousand Cool Group one hundred million three objectives.

Among them, the wonderful performance of the current music as well as the growth of the mobile phone cool1 dual ecology of the phone, plus the ability to cool itself, manufacturing, next year the total sales of dual-brand exceeded 1 billion target is not impossible. If this cool1 dual ecology phone can be fully recognized by the market, we can reshape cool brand image. In this year's sales of 45 million units, the next five years, Cool brand sales alone exceeded 100 million units is not possible, because in addition to the Chinese market Cool has begun international distribution, music, as to cool the product system UI optimization, let cool in the international market More competitive. Location Also, if cool can reach 100 million units sold, basically from the first industry also pretty close.

Now music as the biggest challenge is how to cool the market value of the Group reach 100 billion level, from a financial point of view, it is cool and after Guo Deying factions personnel stationed in music, as the most essential expectations. After the 5th Cool publish major changes announced by the board of directors as chairman Jia Yueting took from the hands of Guo Deying, cool the stock rallied 20%. Depending on the current music market capitalization of nearly 100 billion yuan, less than the market value of HK $ 8 billion Cool, Cool very far from the target 100 billion market capitalization.

However, compared to millet, Meizu and other Internet phone brands, the market value of Cool apparently been underestimated, millet valuation of $ 45 billion, has a $ 10 billion valuation of Meizu, Cool market capitalization less than $ 8 million is obviously unreasonable, but previously Cool lack of imagination, but after the introduction of music as, Cool will be greatly improved. The question now is how to make music, as the future Cool have a wider room to grow, this is not only a matter of mobile phone sales, but also help develop other businesses Cool. And in order to enhance the market value of music as cool, first have to improve their market value, market capitalization of 100 billion if cool, music, as the market value of at least stable at 200 billion to prop up the size of the Cool, Cool is one hundred billion market value of the target is not just cool their own affairs, but also about the music, as the issue of their own development.

If music can be doubled depending on the market value, the market value of cool naturally rise, but as a listed company, and ultimately the most critical measure is profitability, and profitability is currently plaguing the smartphone market the biggest problem. Music, as the ecology is music as the foundation of future earnings, depending on how the use of eco-Cola ability to help cool get-scale profit is more complicated, which involves the distribution of the profits of both, really hard to say now, you can only go step by step look a.

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