In the past two years, online video has become everyone's favorite & ldquo; official told us & rdquo ;, especially Facebook, Twitter, Snapchat, etc. have launched video service, YouTube industry first position was threatened.
According to the US technology news site VentureBeat reported, YouTube ready to fight back against these social networks, is the means to upgrade the system user accounts, launch a full Twitter, users can publish personal information, photos, videos, friends and fans to interact.
YouTube wants to move is the last video production stars and fans, remain in the internal platform.
According to reports, YouTube the social networking product name is & ldquo; background & rdquo; (Backstage), a variety of video content creators future can send text, etc., and subscribe to their fans exchanges.
The product is expected to release before the end of the year, there may be listed in the fall, YouTube will launch a mobile version of the site and & ldquo; & rdquo ;, the initial stages of the background will be the first to invite some video Reds to use, will gradually increase.
In short, YouTube will add a similar Twitter or Facebook timeline information flow, in addition to traditional video release, the producer can be expanded and fans interact, and even introduced a variety of public opinion polls. On a variety of dynamic information published, there will be users of the subscription, and timely notification.
Media analysts pointed out that this new feature in addition to YouTube enhanced social networking characteristics outside, will also make more frequent among users of video sharing YouTube wonderful, increase the amount of demand. Allegedly, in addition to traditional video, YouTube will introduce some limited & ldquo; background & rdquo; the spread of video.
The development of this feature for YouTube is an important step. YouTube has also been traditionally is seen as a social network, but the lack of adequate interaction between producers and fans.
Several years ago, YouTube's owner, Google and Facebook have developed products competing social network Google+, Google has forcibly integrate YouTube and Google+, but this self-defeating move, causing the user's resentment.
To make up for the user and the exchange of some of the video is transferred to the Reds on Twitter and Facebook and other platforms, it affects the quality of the original YouTube video.
Media analysts said that traditionally, YouTube is a video from the author to check the spread of Internet users (although users can comment on the video), the future will become a two-way communication.
Once upon a time, YouTube was once the exclusive realm of the dominant online video, but good scenery gone. Almost all social networks are aimed at the video and video advertising opportunities, where action is most critical to Facebook, as early as the end of last year, Facebook daily video playback volume has been caught up with YouTube.
Year, Burn After Reading by mobile chat started Snapchat, it has also announced that the amount of daily web video player up to 80 million times, is approaching Facebook levels.