TNW Chinese station reported on December 12
PewDiePie is one of YouTube's most famous online reds. The 27-year-old Swedish Gothenburg has become an international star, and a self-made millionaire. This is due to his video, these videos are filled with screaming, roar, and from time to time scripts. All in all, PewDiePie is not my food.
Last week, he suddenly threatened to remove the YouTube channel that brought him success. He said that if the channel subscribers exceeded 50 million, then it will do so. The purpose of his move is to protest the YouTube adjustment. In his view, these adjustments undermine the content producers and viewers experience.
For YouTube, his complaint is mainly two aspects. First of all, he believes that the user account management and presentation of the adjustment will lead to the user in the case of non-active unsubscribe from the channel. In addition, some visual tweaks make it impossible for users to immediately see the videos they subscribe to.
He said: "YouTube is like a dangerous child with a knife. We should take his knife away. PewDiePie's real name is Felix Kelberg (Felix Kjollberg).
There is no doubt that PewDiePie YouTube channel subscribers soon broke 50 million, when he just deleted his own backup channel. This is a deliberate joke, is also a good joke. Many media attention is its surface significance.
But to be sure, PewDiePie's complaint is not a joke. Dissatisfaction with the way the platform is managed by the YouTube community is becoming more apparent.
YouTube content creators are angry at many of the platform's practices. YouTube Red paid service is one of them. They argue that this is unfair to most people in the YouTube content creator community, but only in favor of well-known anchors, including PewDiePie and The Fine Bros.
Many users are dissatisfied with YouTube's failure to implement community standards. In addition, the YouTube Heroes feature has sparked controversy. Users believe that this will be submitted to the irresponsible community members of the hands of arbitration, it is easy to abuse.
Currently, YouTube is still the leader in the streaming video market, the audience gathered in this platform, and YouTube also provides a mature commercial system. In the short term, users are less likely to leave the YouTube platform massively.
However, Digg, MySpace and Yahoo's experience shows that the Internet industry is changing rapidly, leading companies may be in the short term to failure.
At present, users can gather more and more platform for their reputation, and YouTube is Snapchat, Periscope, Facebook Video, Musica.ly, and Whale and Yam and other applications challenges.
How to resolve core user dissatisfaction will determine what YouTube will achieve in the market competition.