Ad blocking tools early on is not a new thing. The most well-known may be the Adblock Plus tool, Google also has a service called Contributor, which in November 2014 launched, is a paid tool.
The latest news is that this serviceDo start to adjust at the weekend, The original service will start in mid-January 2017 to stop, Google plans to provide a new version in 2017.
Contributor's goal looks good: the reader pays for a better reading experience, Google and the website into income. But the user is not paid free ads from the page, but the number of ads reduced.
Users need to pay a monthly fee ($ 1-15 range optional), those who cooperate with Google sites will reduce advertising, advertising volume is proportional to the amount of payment. For example, if you want to reduce the number of ads seen by 50%, users need to pay $ 15 per month, this part of the cost of Google and publishing institutions into.
With the Google site can be divided into, but little | Pictures from:Mattcutts
Seems to consolidate the Contributor's market base, Google would like to work with publishers, readers want to reduce the amount of advertising to better pay for this reading experience. Google and the "Onion", Science Daily, science and technology blog Mashable and other news sites more than a dozen cooperation, the official start of the publicIs in July last year.
Therefore, the name Contributor seems to also contain a means to encourage readers to do the public good, the participation of the project will be in the original location of the page to see the adsA & ldquo; Thank you & rdquo; Slogan.
However, this service does not seem to receive more attention, increasing the progress of the partners is also very slow. Since the official landing, Google basically did not disclose the progress of this project.Google spokesman said in November last year, They have to cooperate with thousands of sites, but did not disclose the specific figures, the number of paid users is also unclear.
Those with the Google news site has been able to explain the attitude of progress does not ring true. Contributor's technology website, The Next Web, says the paid service does not help to get users and revenue. "(User) to accept the speed is very slow, very slow. "This news siteMartijn Scheybeler, director of marketing, "We want them to move forward a bit more, but we do not want it." We just like the idea. & Rdquo;
For Google, press agencies, enough to pay users to join Contributor, output enough to pay income, it may persuade more sites to join. After all, news websites and other publishing institutions in this cooperation, out of the resources, the most influential is the most important original advertising.
But for more users to join the paid services for Google, news agencies are difficult. The user's reading habits to more mobile phones, more and more peopleFacebook, Twitter and other social networking sites, Like Facebook directly hosted the content, made a similar WeChat public number of services. In addition, the pay news website can do well,Only a few, Advertising is still the most important source of income.
Plans to re-launch in 2017 this Contributor project, Google may be the main push over the past year, the AMP project. AMP uses a similar approach to Facebook, is also the content of hosted news agencies, news agencies to support advertising and paid subscriptions, but open the speed allegedlyNearly 10 times faster than ever.
Google saw the opportunity is that US users on the mobile side of the page time is still increasing, according toResearch firm ComScore as of June this year, the data show, App on the growth in time, although the growth rate of mobile end pages slowed, but it is growing. This may be Google's chance.