Following yesterday after Alipay launched AR real red December 22nd, BAT, another giant Baidu also unveiled its AR technology. Baidu invited some media to Beijing Chaoyangmen subway station F mouth, experience its newly developed a AR application scenarios.
Restoration Chaoyangmen Beijing
Baidu in a corner of the Chaoyangmen subway station F port set up a AR experience area, floors and walls are covered with a description of the history of Chaoyangmen hand-painted works, another wall screen play tutorial.
This is how it is played:
1, open the phone Baidu, click the camera button in the search box, and then use the phone camera pointing to the ground hand-painted patterns in Chaoyangmen, after shooting a picture.
Drawings superimposed on the three-dimensional animation of the history of Chaoyangmen (mobile phone screenshot)
This application uses image recognition technology, the main difficulty is how to accurately identify the camera, the use of hand-painted patterns difficulty will be smaller next, Baidu also plans to use the old photos as a trigger object, old picture clarity is very low, will bring great challenges to the recognition, Baidu deep learning laboratory chief architect AR Qiao Hui told Lei Feng.
Baidu depth learning lab AR chief architect Qiao Hui
Construction of AR open platform
According to reports, at the application level, AR is like a two-dimensional code upgrade, you can scan a 3D animation of hand-painted Chaoyangmen to display its history, you can scan a bottle of Coca-Cola brand to participate in activities, can also scan the drug packaging medicines for more information, AR has been widely used in education and Tourism marketing, etc..
In the field of AR technology, Baidu's AR core technology includes the following three:
Obviously, Baidu will not stop at the AR card application.
Baidu deep learning lab engineer Li Yingchao revealed that the application in the recognition of reality and adding LBS features are also explored, may be combined with Baidu map of the future, users will be able to put the virtual content added to the real scene. In the field of artificial intelligence in the leading position of Baidu, you can combine AI and AR.
In addition to the application of AR technology to their own products, Baidu will also build AR open platform, its own AR technology open to the majority of developers to use.
Lei Feng also asked Baidu whether will do AR hardware, he said they have tried some smart glasses AR applications, as to whether the hardware will be inconvenient to disclose.
AR open platform Baidu, plus Tencent AR QAR open platform, as well as numerous exploration, Ali in the field of AR display, and BAT together in the field of AR.