The New York Times Company said Wednesday that the New York Times Facebook Live video viewing capacity of more than 100 million people, and the presidential election related to political speech and celebrity interviews and other content contributed.
Facebook launched in August 2015 live platform Facebook Live, now the platform is still in its infancy. Now the New York Times increasingly rely on digital business to enhance revenue, it hopes to publish news through Facebook Live to attract more potential subscribers.
It's unclear how much revenue the New York Times has received from the live video business.
A number of media reports, Facebook and some media companies signed a one-year cooperation agreement, pay the latter to make live video. It is said that the New York Times in its column, Facebook paid it about 300 million.
A New York Times spokesman declined to comment. A Facebook spokesperson confirmed that the company did provide "temporary financial support" for "a few companies" that produced videos.
The New York Times reported that the New York Times Facebook Live video viewers earlier this month exceeded 100 million mark. But it did not provide the New York Times in peer ranking, such as it and the Washington Post live video viewing volume comparison.
New York Times released the first wave of the presidential debate live video received more than 500 million views, the United States singer Erika Baduo (Erykah Badu) concert and the famous actress Christine & middot; Kennuoen Kristin Chenoweth's live video captured 3.9 million viewers.
The digital business is becoming increasingly important for many large media companies in the United States, notably media companies such as the New York Times, where print advertising revenue is deteriorating. Mark Thompson, chief executive of the New York Times, said in a press conference call on November 2 that the company's print advertising revenue fell 18.5 percent year-on-year, to 22 percent of total revenue.
At the same time, digital advertising revenue increased by 21.4%, accounting for 35.5% of total revenue. Meredith Kopit Levien, the company's chief revenue officer, said the video business has become a key driver of revenue growth for digital advertising.