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Overseas executives disclosed: millet electric and offline sales "73 open"

via:博客园     time:2017/1/16 15:30:22     readed:468

海外高管披露:小米电商和线下销售额“七三开”海外高管披露:小米电商和线下销售额“七三开”

Millet invented in China, "Internet phone", triggered a round of smart phone purchase and business investment boom. However, with the network of mobile phone sales space gradually to the top, millet began a transformation of the offline store sales. Recently, millet an overseas executives disclosed that in the Chinese market, the current millet into three percent of the revenue from the line sales.

Not long ago, millet company held the 2016 annual meeting, the company CEO leijun delivered a speech. Lei Jun said that millet this year will be the so-called "new retail" transformation, that is, seize the same time, network sales and physical store sales.

Lei Jun said that in 2017 will open 200 millet home, within three years to open 1,000 new.

But in this speech, Lei Jun did not disclose millet company last year's mobile phone sales results, but did not disclose the proportion of network and store sales. But he stressed the lack of network sales of smart phones. He said that millet in the past through the network model of mobile phone sales have been challenged, because China's mobile phone sales, only two percent from the network, the rest need to rely on physical store sales.

According to the Indian Economic Times reported that millet India, Manu Jain, head of the company has received media interviews. He disclosed that in the Chinese market millet Qicheng sales from the network, three percent of the revenue from the store.

He said mobile handset sales play a significant role in China's smartphone market, but in India mobile operators account for only 2 to 3 percent of sales. In the store sales, the biggest difference between China and India is the operator sales.

He said that this year, millet companies in the Indian market but also to achieve network sales and physical store sales ratio of 7: 3. In addition, the millet phone has now entered India 8500 stores.

In the past year, millet has already begun from the network extension to the store's rapid transformation. The company began to follow the overwhelming physical store network to achieve sales miracle in Guangdong OPPO and Vivo companies, such as began to invite a number of celebrity endorsement products to strengthen television advertising, millet also in some cities to buy a bus stop advertising.

However, Lei Jun also mentioned before, with the store's network of external retailers are not willing to sell millet phone, mainly because millet phone cost-effective, cheap, retailers or channel business that no profit.

Lei Jun did not disclose specific mobile phone sales in 2016. IDC and other institutions before the statistics show that millet phone in the second quarter, the third quarter there have been more than three percent of the crash, and Apple has become a pair of plummeting fellow sufferers.

Expected to soon, various market research company will also release millet last year's smart phone shipments and domestic market share changes.

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