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Finally, Nokia 6 will drain the NOKIA brand value

via:博客园     time:2017/1/18 16:30:43     readed:1559

【观点】Nokia【观点】Nokia 6 将榨干诺基亚最后的品牌价值

Since 2017, NOKIA raised the news reports about NOKIA as one falls, another rises, the regression is overwhelming, and ultimately by the Jingdong at mall: NOKIA N6 transceiver will in Jingdong starting in January, priced 1699 yuan.

With the continuous innovation of technology, mobile phone market has already undergone changes in turn the world upside down, and a single function machine era has already gone for ever, after being acquired by Microsoft, NOKIA did not return back, now, is the resurrection or today?

Since the acquisition of Microsoft, NOKIA mobile phone has not been much of a relationship with NOKIA. Once glorious moment functional machine has been sold to Foxconn, while the smart machine is authorized to a start-up company called HMD Global.

So this HMD what position?

In fact, HMD is a company called SmartConnect private equity fund holdings, the fund's boss Jean-FrancoisBaril was responsible for the supply chain management system of NOKIA executives, middle and other HMD also holds shares in the company.

Foxconn in the process of promotion in India, in order to cater to the India market, even publicly belittle China made and suspected of using false propaganda means to promote their products:

【观点】Nokia【观点】Nokia 6 将榨干诺基亚最后的品牌价值

InFocus in India nature belittle promotional event, will be the domestic manufacturers of PR press on the ground hit, but certainly not now, because he is too small, such as Foxconn to do its own brand mobile phone has the advantages of scale, believe that this picture will brush over your circle of friends.

So what's the relationship between HMD and NOKIA?

No, NOKIA HMD authorized their brand, a lot of people in that HMD participate in the research and development of NOKIA, but in addition to collect royalties and not outside the brand, HMD has more direct investment, not involved in any HMD activities, that is to say, the NOKIA mobile phone, NOKIA in Finland itself is not any in Finland, can be understood as NOKIA itself is only sold to a license, only this.

In fact, HMD is just hired several former employees of NOKIA mobile phone, but mainly for NOKIA mobile phone brand operation, design and manufacturing has been outsourced to Foxconn's core, the mobile phone and the upcoming products, including sales, marketing, maintenance and customer service, will be Foxconn grabbed.

Deduction down, HMD can be regarded as Foxconn's small vest.

To sum up, is to help people buy the brand licensing, put pen to start, and do the mainstream configuration for foundries, still with Jingdong fashionable all the chips, then the machine will refresh the gorgeous belief.

Like Hengda ice fountain, price positioning is very high, seems to want to hit the high-end market, but also from time to time to do promotional activities, make oneself very embarrassed, in the end is to do high-end or low-end to play, do not know.

According to the configuration of mobile phone Nokia 6, worth 1000 yuan, 699 yuan can get a feeling, a gimmick plus 66 yuan.

The last remnants of the NOKIA brand value, will be dry, and then ended.

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