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Millet won the CCTV Spring Festival Evening ads "standard king" value of 44.57 million yuan

via:博客园     time:2017/1/27 18:00:34     readed:956

January 27 news, in previous years, Spring Festival Evening everyone is watching programs, but this year with the development and expansion of technology companies, began to grab the Spring Festival Evening eyeballs, of course, the form is varied, heavily put ads is one of the methods. Last year, as the music with 71.99 million yuan to get the Spring Festival evening prime time 30 seconds advertising, millet this year has been honored to 4457 million price to win the "standard king" position.

QQQQ 图片 20170127104321

Millet won the CCTV Spring Festival Evening ads "marked the king" value of 44.57 million yuan

However, we can also see from the price, although the Spring Festival Evening or domestic New Year's Eve evening's most talked about the program but the value has begun to shrink, compared to last year's music as high as nearly 25 million yuan less. This is mainly because the rich content of the Internet and other similar Spring Festival Evening show the impact caused by the same time style Spring Festival Evening content and structure of the same type of lack of novelty is also concerned about the reasons for the lower.

According to the current news, the millet in the spring evening will be millet MIX advertising-based, the product is the most technological elements of millet phone this year, has a unique three-sided borderless design, but also with ceramic body and non-handset design, Can be said that the market is unique products.

In fact, millet from 2014 and 2015 have been in the super prime time to huge amounts of money to win advertising, but the industry believes that these ads for the millet itself, the actual role is not too big, and very intuitive, just for the millet brand Itself has a positive positive image, relatively speaking, advertising cost is not high. But invested heavily to win the ad itself is enough publicity, so derived from the advertising effect is still very obvious.

In fact, in addition to millet this year to 44.57 million yuan won the CCTV Spring Festival Evening ads "standard king", in the past two years, the Spring Festival Evening Internet companies are also repeatedly enter, such as Ma in the program before the opening of the New Year, Tencent in the Spring Festival evening program in WeChat Red envelopes, and recall the last Spring Festival Evening, the mobile phone industry Internet companies is also very self-willed, for example, as the breath of interest to vote 71.99 million won the impressive king, Meizu grabbed the penultimate Spring Festival special location price is not announced, And always pay attention to the price of millet to 22.38 million yuan marked the base price of 18.9 million yuan is ten positions.

In short the technology industry, including Gree, Jingdong, Huawei, Lynx and other more than 20 companies selected "2017 national brand plan", this program integrates the CCTV resources, including news network and other content, and for some enterprises and corporate videos The spread of the story. But compared to this year's Spring Festival Evening ads not only bid a lot of decline in prices, and participate in the business was significantly more calm.

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