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Huawei reckless OPPO / vivo: 2017 stores nationwide will cover 2,000 counties

via:博客园     time:2017/2/4 12:00:38     readed:1053

华为硬拼华为硬拼 OPPO/vivo:2017 年门店将覆盖全国 2000 个县

Well-known research firm IDC has released2016 global handset shipments statistics report, The report shows that the top five mobile phone manufacturers in three from China, respectively, Huawei, OPPO, vivo, after Samsung, Apple.

Huawei ranked third in 2016 total shipments of 139.3 million. An increase of 30.2%, the market share of 9.5%.

OPPO and vivo ranked fourth and fifth in 2016's performance is amazing, both the volume of shipments increased by more than 100%. OPPO increase of which reached 132.9%, shipments of 99.4 million units, the market share of 6.8%. Increased 103.2%, shipments of 77.3 million, the market share of 5.3%.

OPPO, vivo the strength of the past year for all to see, in addition to products, marketing, the strong line to the opponent's line is its fundamental success, in the third and fourth tier cities and even towns, basically OPPO, vivo stores monopoly.

According to the First Financial Daily reported, OPPO Vice President Wu Qiang said, as of 2015, OPPO line stores have more than 20 million. This figure far more than Huawei, but also like the brand Meizu 10 times.

Close to the OPPO stores in vivo also completed the 2016 channel dense network. The current line number of retail outlets has reached 25 million, after-sales service center has reached more than 430.

Huawei as the two biggest rivals, the latter naturally difficult to ignore. On-line channel construction, Huawei two years ago has begun to join the competition.

Huawei consumer BG official Yu Chengdong has said that the current prefecture-level city of about 500, county-level city of more than 2100, more than 40,000 townships, while the 2016 goal of Huawei is only covering half of the county-level city, this goal Is not enough, is expected in 2017, Huawei will cover nearly 2,000 counties in China.

GFK Communications Division, Deputy Director of Research Jinrui Zhao said that manufacturers channels, market segments, high and low line, product structure and other structural short-board break, become the key to whether the growth of domestic mobile phone again.

2017 winner, look forward to it.

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