Text / Tencent technology Liu Yalan
Internet TV players added, this time is backed by Hunan radio and television, handheld license mango TV.
In fact, mango TV Internet TV has long been intended. August 8, 2016, mango TV officially announced to enter the field of Internet TV, launched mango TV, mango box, as well as independent research and development operating system MUI.
15 new year's day alone broadcast I am a singer in the third quarter, the mango TV client pushed the App Store free list first. After relying on Mango variety show TV broadcast rights alone accumulated a large number of users and save the cost of promotion. Although the independent broadcast strategy will allow Hunan TV at least annually royalties lost 400 million yuan, but the real advantage lies in its high quality resources and exclusive, mango TV2015 year investment amount of around one billion, a certain extent make up for the loss.
Deputy director of Hunan radio and television Nie Mei said, love is the self happy mango TV TV brand Hunan TV, IP matrix in the content of love mango TV complete undertake Hunan satellite TV and two mango TV platform, but also has its own license, with Hunan satellite TV, mango TV shared resources.
Mango TV revealed the latest statistical data to the Tencent of science and technology: as of January 1, 2017, the mango TV whole network independent users / 47 million active users, the average daily VV2.2 million; PC end video coverage of 164 million months; mobile phone installed APP activation volume 425 million; the number of active users of Internet TV terminal 44 million 710 thousand, mango TV operators nationwide coverage business users 27 million 600 thousand, the Hunan IPTV a total of 3 million 800 thousand users.
And pull the United States, SKYWORTH, China's intention is very clear. SKYWORTH TV hardware manufacturers, while the United States is TV retailers, as the industry leader PE, Everbright Ruihua to provide capital guarantee.
Gome representatives said it would fully open channels and after-sales service capabilities, the United States will love to open the door to the United States nearly 1700 TV stores, to help love mango open sales model.
Internet TV problem
But a recruit to the Red Sea in fighting a space for one person easier said than done.
Public data show that the current Internet TV brands on the market close to 20, the number has been flat with the total number of traditional brands. In terms of market share, according to the total channel data Orville results released in 2016 showed that the Internet brand retail market share of nearly 19%. Internet TV industry competition has reached a white hot, and the industry itself is also facing profitability problems.
The cost of the supply chain, due to the rising prices of raw materials, many appliances are able to escape the doom of price. Just yesterday evening, a group in the Commission's inquiry reply on the mentioned reasons since 2015 performance volatility is still in the storm TV brand promotion period, since the middle of 2016 upstream TV panel and other raw materials prices rose rapidly, resulting in the overall decline in gross profit rate. And last November, LETV TV fans in the community also said in a statement released by the upstream supply chain supply panel, panel prices continue to rise, a single TV hardware ecological subsidy quota increase their ability of ecological subsidies has been exceeded, to ensure that the company's long-term operation, the company decided to adhere to the basic hardware: in the negative, on some models of price adjustment, 40 inches, 43 inches, 50 inches, 55 inches in some models every price increase 100 yuan, 65 inches in some models for each price increase 300 yuan.
Content, although mango TV has a large number of content resources in Hunan radio and television, but in the entire content industry, these resources, after all, limited. At present, mango TV users are content Hunan TV fans, the number of users once growth bottlenecks, if not hit the money to buy new mango TV content or the development of self content, it is difficult to develop a new user growth point. Hunan satellite TV and mango TV although belong to the camp of Hunan radio and television, but after all, is an independent individual, Hunan TV content alone broadcast may not last.
I am afraid this is also a major cause of the mango TV TV pulled on the everbright.