After the beta test period was extended, Google today announced that the Optimize and Optimize 360 A / B website testing tools are open to the public. The details of the Google Optimize 360 were originally surfaced in 2015 and closed for testing in March last year. Optimize 360 is a website test product built on top of Google Analytics and Google Tag Manager that helps webmasters perform business tests and different versions of experiments.
This site testing tool enables full end-to-end A / B testing, allowing the user to drag and drop components through the what-you-see-is-what-you-get (WYSIWYG) visual editor test.
Google has not announced the price of Optimize 360, but some reports indicate that the cost of the service for one year is $ 150,000. As a tool for enterprises, this price depends largely on the size and needs of the company. However, the free version of Google Optimize was released six months ago and is dedicated to A / B testing for small business extensions that use less resources. According to Google official said last year to start Google Optimize Beta test during a total of 250,000 users to apply for access to more than 180 countries and regions.