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After winning the exclusive rights of Universal Music Tencent music basically unified rivers and lakes

via:博客园     time:2017/5/17 0:00:24     readed:1044

Tencent music entertainment will become Universal Music in mainland China distribution business exclusive partner.

Sony, Global and Warner is recognized as the record company Big Three, Nielson SoundScan in the 2011 survey shows that the three major record companies accounted for 88% of the global record market share, other independent record companies, also more or less also have three More or less the relationship. If you can reach a partnership with the Big Three, then basically mastered the vast majority of the world's music copyright resources.

May 16, Universal Music Group (Universal Music Group) and Tencent Music Entertainment Group jointly announced that the two sides signed a strategic cooperation agreement on digital distribution in mainland China, the future will work together to expand the Chinese music market.

Prior to this, Tencent and Warner and Sony have bought exclusive mainland copyright, but Universal Music has not signed an exclusive agreement with any platform. At present, Tencent also has Taiwan's Fumao record, Jie Weier, King, Huayi, dream of course, less into the times and other influential Chinese record company's exclusive copyright cooperation.

According to the cooperation agreement, Tencent music entertainment (including QQ music, cool dog music, cool my music) access to the global music mass of high quality music library content and the world famous singer resources operation, promotion, development and other rights.Tencent music entertainment will become Universal Music in mainland China distribution business exclusive partner.The two sides will also explore the cultivation of artists, to explore new business models and improve the copyright protection environment and other aspects of cooperation. In addition, by virtue of Tencent quality online resources and other media channels, Tencent music entertainment for the global music artists to provide marketing support.

Tencent music entertainment is recognized as one of the largest digital music platform, with more than 17 million genuine music library and 600 million active users, as well as 15 million paid users.

Tencent music is currently the main rival shrimp also has to believe in music, China Research International, Rolling Stone album, BMG, Asia and other music and other music copyright, Netease cloud music and Japan's well-known record company Baker to reach cooperation.

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