BI Chinese station reported on May 19
Facebook has just announced that the company and the US Major League Baseball (MLB) reached an agreement, this season in the Facebook live 20 games, which is Facebook into the high-quality video market, a major move.
These games will be broadcast every Friday night for the national broadcast, the United States Facebook users can watch. The first game of the live broadcast is tomorrow at 7:10 pm (Beijing time on May 20 morning 7:10), Colorado lakes team away to challenge the Cincinnati Reds game.
According to Facebook, the live broadcast will be provided by the participating team's local broadcast owners. In other words, this is not an exclusive cooperative transaction.
Dan Reed, president of Facebook Global Sports Partnership, said in a statement: "Baseball game is a unique and fascinating community experience, for fans, the chat on the stands and a variety of ceremonies and games The dynamic also makes sense. Weekly broadcast of a game on Facebook, MLB major league can reshape this social experience. & Rdquo;
Facebook is not the only technology company to chase sports content.
Not long ago, Amazon won the US National Football League (NFL) 10 games of the right to broadcast. According to media reports, Amazon paid a staggering $ 50 million for the deal. It is said that this price is 5 times the price of live rights paid by Twitter last year to the rugby league. Twitter is said to have paid $ 10 million to the Rugby League in 2016 for 10 live races. This year, Twitter still got the MLB and hockey league part of the competition right to live.
The price of exclusive live rights is relatively high, for example, it is said that Verizon will be the exclusive right to a game to the league to pay 21 million US dollars, Yahoo has also spent 15 million dollars in 2015 to buy a football league game The exclusive right to broadcast.
Watch TV on Facebook
Cooperation with the Major League Baseball is another example of Facebook's massive entry into the premium video market. According to people familiar with the matter, Facebook hopes to launch a series of TV shows in mid-June.
Facebook has been looking for two different levels of programming: one is playing a long time, the budget is higher, suitable for playing on TV programs; another program level is low, playing time is shorter, lower prices, program duration Only about 5 minutes to 10 minutes, every 24 hours to update once.
This new video plan means that Facebook will play a greater role in controlling content on its social network, and many other companies such as Amazon, YouTube and Snap are also actively competing for high-quality video market.
According to people familiar with the matter, Facebook has approved a virtual reality dating program for Conte Nazer Entertainment. This program will allow dating to make a first date with each other in a virtual reality environment before meeting the other in the real world. At a recent press conference, the company confirmed that the company had partnered with Facebook on a new video project, but it did not disclose the details of the deal.
Facebook released an independent video app for Apple TV and other set-top boxes in March, where users can watch the MLB game and its upcoming original program.