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Microsoft vice president of marketing Mehdi interpretation of the story behind the new Surface Pro

via:博客园     time:2017/5/24 10:00:43     readed:1203

New Surface Pro

BI Chinese station reported on May 23

Microsoft 23 in the Shanghai Water House Hotel (Waterhouse) held Surface new conference, officially released the price of $ 799 new Surface Pro, which is a long-awaited market upgrade products. Its former generation, Surface Pro 4, has been well received since its launch in 2015.

We interviewed Yusuf Mehdi, vice president of Microsoft Windows and equipment business, and asked about several important questions about this new product, including why the product name is not "Surface Pro 5 & rdquo; Why Microsoft is no longer the product called the Tablet PC, and this new product will be how to compete with Apple's new Mac laptop.

Gossip less, here we come to understand some of the new behind the story of Surface Pro.

Why this new product name is not "Surface Pro 5 & rdquo;

Mehdi said that this new device is Surface Pro 4 upgrade products, and the upgrade is relatively large, enough to count as a new generation of products. But Surface Pro has been very famous, corporate officials that there is no need to use the superposition of numbers to show that a new generation of products than the previous generation of products better. In fact, Apple has also taken a similar approach, it is no longer a superposition of numbers to name a new generation of iPad.

Mehdi said: "I think we can lose the numbers that represent the product algebra. & Rdquo;

Why does Microsoft no longer call new products as a tablet?

Over the years, Microsoft has always claimed that Surface Pro is "able to replace the notebook computer Tablet & rdquo ;. But with the Tablet PC market shrinking and notebook computer market showed tenacious toughness, this propaganda has been no appeal. So, Microsoft is trying to redefine Surface Pro as a personal computer. Microsoft's new slogan is: "It's the best multifunctional laptop in the world." & Rdquo;

The back of the new Surface Pro

How does this new product compete with Apple?

Introducing Surface Pro 4, Microsoft sees Apple's MacBook Air as the main competitor and has always claimed that Surface Pro's configuration is more high-end.

But now, simple configuration comparison can not prove the superiority of the product. Mehdi said Microsoft's Surface PC has more advantages than Apple's Mac, and is not limited to processing power.

He pointed out: "Apple did not provide a touch screen for the Mac, did not provide a stylus, not to mention the laptop and tablet PCs to provide a two-in-one function." & Rdquo;

Mehdi believes that the industry in the PC design set off a wave of retro, but Apple basically missed this trend. These new designs help Windows PC to recapture some of the market share from Apple.

What is the meaning behind the fashionable color?

Surface series of products more colorful and colorful. The upcoming Surface Laptop will provide a more soft color scheme, matching the new color of the Surface Pro Type Cover and Surface Pen.

The more colorful Surface Pro Type Cover

Mehdi said that Microsoft wants new products to give a warm feeling, rather than the traditional laptop to give the kind of cold, like metal, black feeling. He said that Microsoft deliberately chose some of the complementary colors, so that customers can mix and match different colors of the stylus and protective cover.

PC industry will go from here?

Microsoft launched the Surface series of products is designed to encourage PC manufacturers in the notebook computer to introduce some exciting elements. It is trying to through the Surface Pen stylus and removable keyboard and other configurations to guide the direction of development of PC products, other PC manufacturers have introduced a stylus and removable keyboard.

Surface Pen stylus

Mehdi said the Microsoft hope that partners can learn from the configuration is the new Surface Pro provides 13.5 hours of battery life.

Microsoft's launch of the Surface product is intended to provide a reference template for PC manufacturers, and this strategy may be overdone. As the competition from partners growing, Microsoft's revenue from the hardware business last quarter decreased by 285 million US dollars.

Mehdi pointed out that Microsoft may underestimate the PC partners in the manufacture of Surface Pro's competitors, the product may be successful. But he also pointed out that a convertible notebook like Surface Pro is the PC market, the fastest growing class of products, each PC manufacturers have to win the space. (Compiled / Lin Jingdong)

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