WWDC has a new feature that looks very inconspicuous, Business Chat. Simply put, "Business Chat" is integrated in the iMessage customer service platform, allowing businesses to rely on artificial intelligence to automatically reply to customer information. In the demonstration you can see, according to the user's inquiry, artificial intelligence will automatically recommend the goods, and to answer the consumer for the goods or shops doubts.
Business Chat belongs to the Apple artificial intelligence API, Core ML, the business scope. In other words, if the developer is willing, then in addition to the basic text recognition, Business Chat also allows facial recognition, image recognition and so on. Core ML will support a number of mainstream machine learning tools that support deep neural networks, cyclic neural networks, convolution neural networks, support vector machines, tree integrators, and linear models.
Taobao actually has a similar function, but did not get a wide range of real equipment. But Taobao enabled artificial intelligence response is very reasonable. After all, some large flow of online shops, if the use of artificial intelligence instead of human customer service, it will save a lot of workers costs, but also more efficient solution to the problem.
However, this feature for Apple, it seems that there is no such a clear motive. Looking back at 2015, Apple launched its own news aggregation App & ldquo; News & rdquo ;. News for the meaning of Apple is foreign media that is the flow of competition, allowing users to see the news when the polymerization will not go to Google or Facebook, but will choose iOS comes with App. But so far, News has only a few countries in the United States, the reason is that the flow of competition on the Apple really do not have their enemies strong.
Facebook has been in Messenger with some chat robots (Chatbots), allows businesses to rely on artificial intelligence to automatically reply to customer information. Microsoft has done something similar, allowing artificial intelligence to act as a customer in kype. So a software product manager believes that Apple still did not give up traffic competition.
Interestingly, Apple's introduction to Business Chat mentions that users can search for businesses via Spotlight, Maps, Siri and Safari, along with other original apps, such as paying with Apple Pay, or by adding an appointment date to the calendar. It seems that iMessage to become Apple's own community platform, or a similar WeChat of the ecosystem, may be Apple's current consideration.