In March this year, Apple released 9.7-inch new iPad, and the new release of the way it is only on their own online store made an update and issued a press release, with the previous dedicated to a conference is quite different. Well-known Apple analyst Gene Munster had said that Apple is now on the iPad new product release that they will not be regarded as an important part of future business.
At the WWDC Global Developers Conference this month, Apple brought the new 10.5-inch iPad Pro and updated the 12.9-inch iPad Pro. Ashraf Eassa, a well-known financial blogger in the United States, said that despite the decline in the iPad business for a long time, Apple is far from the time to give up the iPad.
Ashraf Eassa said that in the 2013 fiscal year, iPad shipments of nearly 71 million units, revenue of nearly 32 billion US dollars, and by 2016 fiscal year, the two data has dropped to 4559 million units and 20.63 billion US dollars, the performance of disaster The
Still, Chief Executive Tim Cook still said he was optimistic about the iPad for a long time, and according to Apple's new iPad released on the WWDC, Cook and his team did not give up the iPad's idea.
Ashraf Eassa pointed out that Apple is trying to make the iPad a more popular device, rather than continue to exist in the company's popular iPhone series of products under the shadow. Different sizes of tablets and mobile phones have their own advantages and disadvantages, as long as the Apple properly handled, potential customers will see the same time with the benefits of iPhone and iPad devices.