Apple in the spring of last year's launch of the iPhone SE, the main purpose is to meet the needs of small and medium-sized mobile phone enthusiasts. Apple iPhone SE positioning is cost-effective in the end machine, but in the trend of large-screen smart phones, many people are not optimistic about this phone, that iPhone SE deviated from the trend of large-screen smart phones; IPhone 5s the same appearance, iPhone SE is accused of digestion flagship mobile phone backlog of suspected parts.
But in fact, recently we still can hear a lot about the new generation of iPhone SE message. Sources from India said Apple's second-generation iPhone SE product design and development has been basically completed, is expected to be debut with several other new iPhone, the rumored iPhone 7s / 7s Plus and iPhone 8. According to Apple's previous years practice, the fall of the new conference distance there is still less than a month's time, and thus according to the projections of the second generation iPhone SE has been in mass production stage.
It is reported that the second generation iPhone SE configuration will be comparable with the iPhone 7, the screen size between 4.0 inches to 4.2 inches, built-in 2GB of memory, A10 dual-core processor, running iOS 11 system, with 32GB and 128GB two options. In addition, will also be equipped with before and after 5 million / 12 million pixel camera, using the second generation Touch ID sensor, battery capacity of 1700mAh. There are rumors that the new iPhone SE starting price from 399 euros (about 3106 yuan), with the current iPhone SE line 3288 yuan price flat.
Although the first generation of iPhone SE suffered a lot of criticism, but we think Apple's second-generation iPhone SE is still promising. Since the iPhone SE target group is a small and medium-sized mobile phone enthusiasts, take the cost-effective route, then Apple did not only launch the first generation to give up this niche market reasons.
First of all, although the development of large-scale smart phone is a big trend, but not the bigger the screen the better, such as large-screen mobile phone grip is not good, one hand operation is not convenient, smashing rate increase, and so much user criticism. Small screen mobile phone has its own part of the "fans", a small screen is a big advantage can be one-handed operation, to meet the user can get a single call, SMS, information and other types of operation. In addition, the small screen can be placed in your pocket, which is now a large size of the phone a large slot, big pocket are not fit, and small screen iPhone SE completely does not exist this problem, portability full.
In addition, the US customer satisfaction index (ACSI) recent survey, small screen iPhone SE is still a very popular device. In the survey, according to the full score of 100 points, 4-inch iPhone SE won the 87 customer satisfaction score, 1 point advantage to the 5.7-inch Samsung Galaxy S6 Edge and 5.5-inch iPhone 7 Plus in front of a customer satisfaction The highest level of a smart phone device. Do not change the size of mobile phones, upgrade the hardware on the basis of the second generation of iPhone SE must also be the same will make small screen mobile phone enthusiasts satisfied.
In addition, the power of Cook after Apple more and more attention to "market", the introduction of relatively low prices to seize the product in the low-end market, iPhone SE is a such product. 3288 yuan price for Apple's products, it is really can be used to describe the low, and for the vast number of consumers, the price is also roughly and Andrews phone matched. So iPhone SE by virtue of the price to become a big choice in the mid-range mobile phone market, you can attract more consumer attention and purchase.