"Wall Street Journal" published an article that China's two major technology giants to control China's world's largest mobile payment market launched a fierce battle. Now, this battle began to set off waves in the overseas.
The battle for the number one contender is the ant gold service group, which is Alibaba Group affiliated companies, is also China's leading payment service Alipay's parent company. With the bar code generated on the phone, Alipay allows users to pay for all consumption, without the use of cash or bank cards, from barber to lodging.
Alipay face financial competition, the latter is a Tencent holding company's WeChat binding a similar service.
Alipay's market share is declining rapidly. IResearch data show that by the amount of transactions, in mid-2014, Alipay mobile payment market share in China close to 80% of the monopoly, however, as of the end of June this year, Alipay's share has steadily declined to slightly higher than 50% The
By WeChat boost, the share of TenPay increased from 7% to 40%. WeChat function has been expanded from the chat to the field of payment
The The survey shows that the Chinese people use one-third of the intelligent machine time in the WeChat, the proportion is still growing.
Follow the tourists to the overseas
Now, the ant gold clothes are trying to use their advantage in the field of electricity to overseas to follow the Chinese shoppers. The thriving Chinese tourism industry and new foreign users have made the opportunity to see ants gold clothes. Tencent followed.
"It was like the scene of the 1950s when American banks followed business customers to do business overseas," said Paul Schulte, founder of Schulte Research, a research firm focused on financial technology. And they are following their business, following their business. & Rdquo;
Alipay in 2004 on the line, to promote the Chinese online payment market, the first round of explosive growth, and then to the mobile platform. IResearch's data show that mobile payments now account for three-quarters of China's online payments, much higher than 4 percent in 2014.
Alipay share was money to pay the edible
Alipay said that its registered users reached 520 million people, many are through Taobao and other Ali online trading platform to attract from.
TenPay in 2005 on the line, in 2012 to WeChat users after the rapid growth. WeChat in the most popular feature is the electronic "red envelopes", that is, users to send friends to the gift of cash.
As of the end of June, WeChat active users for the 963 million people. Tencent said this week, TenPay's trading volume can grow so rapidly, to a certain extent, because the company and the US group comments to improve the use of TenPay the number of businesses.
Retail and red envelopes
Alipay and TenPay began to expand overseas two years ago, aiming to 120 million Chinese people traveling overseas each year. They signed a cooperation agreement with businessmen in Southeast Asia and Europe to seek investment in other countries' payment systems.
Now, the two companies are copying their battles in the country overseas.
Sun Xiaomei (Sun Xiaomei, transliteration), for example, she is a living in South Korea's 23-year-old Chinese students. As a member of Alipay Gold, she can enjoy the benefits when shopping online. She used Alipay to pay for tuition at Korean universities.
Until recently, she had rarely used TenPay. But after some of her friends downloaded the WeChat, Sun Xiaomei began to find fun to send red envelopes. Tencent is in South Korea to further promote WeChat.
"Alipay is an excellent platform to represent China overseas," she said, but in some ways, WeChat may be more convenient. & Rdquo;
At present, Chinese consumers can use Alipay in 28 countries, using TenPay in 15 countries.
Until May, Thailand Chiang Mai HighKr Lana Shooting Club only for Chinese tourists to pay Alipay, which in part because Alipay has been stationed in Thailand 7-Eleven convenience store, but HighKr quickly added the TenPay.
"Micron is more popular among our customers, but Alipay is more common in Thailand," said Wang Zidan, one of HighKr's Chinese co-investors.
The ant gold service says its ultimate goal is to help build a payment infrastructure overseas.
Ant gold service is the most high profile of a deal is to spend 1.2 billion acquisition of US remittance company speed gold, the deal is currently experiencing a regulatory review of the obstacles. If the deal is approved, it will allow the ant gold to push the technology to HSBC in the global 2.4 billion banks and mobile accounts network, get more competition with Tencent chips.
Although Tencent also shares overseas companies, but the company is more willing to copy the strategy in the country. Tencent is a big tool is a red envelope, the function launched in 2014 to help TenPay in the year received 100 million WeChat users. Tencent has not commented.
The red envelope is also one of Tencent's last year's strategy to attract Hong Kong and South African users. This year in June, Tencent investment in the Indian news platform Hike Messenger inspired by the WeChat, launched the "blue bag" and "ralph lauren pas cher."
Ant gold and Tencent will face a severe test is whether these strategies can help pay treasure and TenPay really enter the overseas market, attracting foreign users. The success of the two companies in China to take into account the uniqueness of the Chinese market, they received credit cards and other third-party payment providers less competitive, the Internet industry by foreign competitors by little impact.
Daniel Lee, a 26-year-old Hong Kong facility manager, said he did not use Alipay or TenPay because of concerns about the safety of these applications. He used the American platform WhatsApp chat, using the gift card to shop.