Tencent news agency, according to foreign media reports, in the upcoming Galaxy Note 8, Samsung faces enormous pressure, but this has nothing to do with the explosion of the battery shadow.
Its pressure lies in how to distinguish Galaxy Note 8 from Galaxy S8.
The Note series is Samsung's mobile tablet Mashup, and its screen is large, almost equivalent to a tablet computer. At the end of 2011, when the product first came out, it was equipped with a 5.3 inch display. At that time, this was regarded as a monster, once questioned.
Now, big screen phones are everywhere. For example, apple iPhone 7 is equipped with a 4.7 inch display, while the iPhone 7 Plus is equipped with a 5.5 inch display. Not only are rival mobile screens growing, but even Samsung's own mobile phone screens are growing. Its Galaxy S8 is equipped with a 5.8 inch display, while the Galaxy S8 Plus is equipped with a 6.2 inch display. The screen for Galaxy Note 8 is said to be 6.4 inches, only a little larger than the Galaxy S8 Plus.
Such a small difference highlights the biggest challenge Samsung Note 8 faces: how to convince consumers that this mobile phone has a significant upgrade relative to S8 or S8 Plus. Its distinguishing weapon from other mobile phones may be its S, Pen, stylus, or whatever. Obviously, its big screen is no longer its unique selling point.
On Wednesday, Samsung will release the Galaxy Note 8 mobile phone in New York. It refused to reveal any information before the conference.
Note mobile phone test site for new features
When Samsung's first Note mobile phone market, it has been ridiculed, and was dismissed as a niche product. However, as time goes on, this mobile phone is getting popular. Samsung takes advantage of the large screen of the phone to differentiate itself from other Android handset vendors and apple. Until later, others began to follow suit, launched large screen mobile phones.
In 2014, Apple launched its first big screen iPhone, the iPhone 6 and the iPhone 6 Plus. This led to a fall in Samsung's market share.
Because the big screen alone is not enough to distinguish between competitors, Samsung began trying to introduce some new hardware and software in the Note series of mobile phones. Because the Note series is more important to Samsung than Galaxy S, Strategy Analytics estimates that Note's mobile phones account for only 5% of Samsung's mobile phone sales It is free to take risks and try new functions.
The result of the experiment is that some of the features have been gradually extended to the Galaxy S series of mobile phones. Galaxy Note Edge is Samsung's first mainstream mobile phone with a side curved screen. Now, the side arc screen has become a major feature of all Samsung flagship phones. Note 7, which was recalled last year, is equipped with an iris scanner. Later, the Galaxy S8 was also equipped with an iris scanner.
Not taking the Note 8 Adventure
While waiting for the Note 7 to explode and the shadows of the fire fade away, Samsung may not try again with Note 8 to try out new features. Gao Dongjin, head of Samsung mobile business (DJ Koh), promises to launch
In addition, the fancy mobile phone without new functional verification, may attract buyers snapped up mobile phone, but if there is a problem, for Samsung is simply a disaster.
The latest rumors are expected, Note 8 may configure Samsung's narrow border display Infinity Display. It might also adjust the location of the fingerprint detector, which makes many people angry because the fingerprint recognizer is located next to the camera lens on the back of the Galaxy S8 phone. In addition, it may introduce second camera lenses like iPhone 7 Plus.
It may have another feature: higher prices. Note has always been a high-end mobile phone for samsung. Samsung may be positioning the Note 8 as an ultra high-end handset. The price of Note 7 is about $850. Some market watchers believe the Note 8 price could reach $900.
But if the price of Note 8 is far higher than the S8 series, then the boost may be more than just a rumored S Pen stylus with built-in speakers.
In fact, directly cancel Note series mobile phone in Note 7 tonglouzi, is perhaps the easiest way to eliminate the shadow of the battery explosion. But Samsung did not do so.
At Wednesday's conference, we should be able to understand why Samsung still retains the Note range and whether it has enough appeal for you to turn around.