As a software giant Microsoft, in the field of hardware a serious lack of DNA, came too much failure of the news. Before the acquisition of Nokia mobile phone business to completely failed. According to foreign media reports, Microsoft has triggered media attention to enhance the reality of the project HoloLens, may have failed to stop production.
HoloLens is Microsoft's enhanced reality helmet, in the past Windows10 conference on the external appearance, triggered media reports, but in addition to the introduction of some developers version, Microsoft has never sold the consumer version of the helmet, nor disclosed whether Develop consumer products.
In short, HoloLens is a trigger after the outside world commotion, quickly without the following hardware products.
According to foreign technology media MSPowerUser reported that recently, Microsoft's HoloLens helmet supplier Himax released second quarter earnings, while the company's chief financial officer Jacqueline Chang disclosed that the decline in business in the second quarter, the main reason is provided to A major enhanced display device customer's LCOS and WLO orders were stopped, and the customer decided to stop the production.
Although there is no specific customer status, but the media that this customer is the development of HoloLens helmet of Microsoft.
In fact, before Intel Corporation also announced that it would stop production of Microsoft used in HoloLens helmet in the processor.
Some of the technology enthusiasts for Microsoft's HoloLens helmet quite interested in, before Himax executives have said that if you want to buy the second generation of Microsoft HoloLens helmet, at least two years later, so if you want to buy AR hardware, preferably Choose one of your existing vendors.
Previously, Microsoft developed the HoloLens helmet for developers, but the price is as high as surprising $ 3,000, according to reports, for the developer's sales, relatively flat.
In the field of enhanced display, some manufacturers also introduced the so-called "mixed reality" concept, in fact, and enhance the reality of much the same. Not long ago, Microsoft combined with some personal computer partners, launched the so-called hybrid reality helmet, priced three or four hundred dollars, but did not set off market waves, in many consumers view, mixed reality in the end what is it? What is the relationship with virtual reality? Everything is filled with too much ambiguity.
Microsoft is involved in the hardware market, the good news is not much. In addition to the rare Xbox game console, Microsoft in the mobile phone market suffered a complete failure. Microsoft has used Surface brand, launched a Tablet PC, notebook computers and other products, but recently by the US authority of the media bad reviews, allegedly the failure rate of up to a quarter.
According to reports, Microsoft Surface hardware, although with a certain degree of hardware design capabilities, but in the driver software, etc., the strength of bad. This led to a variety of Surface hardware in the use of a period of time after the problem frequently.
Surface hardware sales have been declining for two consecutive quarters, and because the pricing is too high, Microsoft notebook and Tablet PC sales are very flat, in the global PC market is not on the number.
With Microsoft's HoloLens gradually silence, other companies are becoming the main force to enhance the reality. Among them, Nintendo's Pokemon GO game hot world, for the first time to let the general public experience is to enhance the reality of the experience.
In the virtual reality market has been setbacks, Facebook also announced to enter the enhanced reality. In addition, Apple also publicly confirmed the layout of the virtual reality. It is reported that Apple is developing two types of enhanced practical applications, one is to develop similar VR helmet or glasses (no need to connect an external computer), get a more complete AR experience, the other is to use the iPhone, run directly on the phone Enhance the reality software.
For example, in the mobile phone AR application, the consumer will be a camera at a restaurant, the screen will automatically show their popular dishes, consumer evaluation, business hours. This will provide a very useful function.