Apple TV first quarter in the US market is only the fourth largest streaming media player, analysts pointed out that the reason for this ranking is Apple TV lack of a report, said Parks Associates, a report released by market research firm, Price advantage.
However, some analysts further pointed out that, in addition to price factors, users expect Apple TV update is one of the reasons. The current (fourth generation) Apple TV was launched in October 2015, when it brought significant upgrades, such as the new TV operating system, App Store and Siri Remote. However, the past two years, users are anxiously waiting for the Apple TV upgrade.
One of the most anticipated features is the introduction of 4K support, rumors that Apple is testing a new Apple TV, the new device will bring 4K support, HDR and more vivid color display. Among them, 4K and HDR code has been unexpectedly found in HomePod firmware and tvOS 11 Beta 7. And Apple TV6,2 models also surfaced, and the current Apple TV model does not match.
The new Apple TV may be released in September with the new iPhone, when Apple may be able to force in the streaming media player market.