12 local time, Apple will hold a fall conference, the release of the outside world is looking forward to the ten year edition of mobile phones and other products, apple is also expected to release new Apple TV. According to the latest foreign media broke the news, in the new set-top boxes, Apple will upgrade the remote control, launched vibration feedback, once again improve user control experience.
The living room Internet or large screen Studio Entertainment has become one of the hot technology industry in recent years, before the various reports show that apple is planning a major upgrade to the set-top box in the autumn of this year, which will be the first time in the history of the company in support of ultra high definition video playback (4K), also in the video content store will also increase the Ultra HD content.
According to AppleInsider, an American technology news website, recently, developers found out from the latest iOS 11 Edition operating system code that Apple might use vibration feedback in the remote control of the new set-top box.
Guilherme Rambo, a iOS software developer in Brazil, said Monday that he saw some new terms for set-top boxes in the new system, such as
Of course, this is only a speculation outside the analysis, so far, apple official has not confirmed that the new version of set-top boxes will be released, nor talk about technical updates made.
At present, sales of Apple set-top box remote control panel, use the touch mode similar to Apple notebook computer, the user will not get experience in the operation of vibration (or the corresponding action according to the screen prompts the user).
Leaked iOS 11 code, once again proved that some news disclosed in the past, such as the new set-top box will support HDR display, support ultra high definition video playback, using A10X processor, also will be equipped with 3GB memory.
The disclosure also shows that if users want to watch ultra high definition video on Apple set-top boxes, they must have at least 15Mbps of home broadband.
In the past few years, the intelligent mobile phone into a Apple Corp on the most important business, even contributed 2/3 of the company's income, which leads to a set-top box, notebook computer, tablet computer business has been neglected, product updates slow, decrease in market competitiveness.
Reports from several agencies show that Apple's set-top box market is underperforming. In the United States market, for example, in the large screen entertainment hardware market, only accounted for more than 10% of the share, ranking in the major manufacturers ranked last in the list, far behind Roku, Amazon, Google and other manufacturers.
Set-top box market share is too low, but also affect Apple's share of the home video market. According to media reports, in terms of the richness of television programs, apple set-top boxes are less than Amazon and other rivals. The low number of hardware is also not conducive to encouraging third party developers to develop large screen home software for Apple set-top boxes.
In addition to Ultra HD video on the Internet market has long been popular, Netflix, Amazon and other companies started making ultra high-definition television program many years ago, and in the television market, Japan's Sharp Co has recently started selling the 8K TV, ready to open up new content ecosystem. In contrast, apple set-top boxes so far can only support full HD (1080P) video programs broadcast, lagging behind the gap is very obvious.
It is reported that Apple set-top box price is higher than the opponent, also did not launch consumers more welcome, cheap video bar (connected with the TV interface, similar in appearance to flash), these factors also lead to apple in the living room behind the Internet market.
In Tuesday's conference, Apple will release three new handsets, as well as third generation Apple watches, in addition to the new generation of set-top boxes, as well as upgrades to Bluetooth headsets.