Netease Ding Lei black pig, and finally landed.
September 16, NetEase's Netease Central China's first line under the official opening of the counter, located in Hangzhou West Lake Cultural Square Century Lianhua whale election shop.
"Link Business Network" learned that, as Netease Ding Lei's first pork shop, the overall business area of 10 square meters or so. In the century Lianhua whale election shop to counter mode of operation, service staff are Netease employees.
On the product, Netease taste to Netease to keep the black pork-based, including the five flowers, pig elbow, small row, pig tail, meat and other 15 different parts of the black pork.
In terms of packaging, "Online business network" from the scene found, Netease flavor of the pork are 350 grams as a packaging unit, using a fixed size of the box, but also provides a special site by cutting services. Netease that this package is basically to meet the small family of a single meat needs, but also for the user to save the packaging weighing time, but also can take care of the needs of the majority.
In terms of price, The meat at all parts of the general price of 30-50 yuan a pound. For example, the fresh row of 350 grams price of 33 yuan, or 47.14 yuan a pound; fresh front row of 350 grams price of 31 yuan, or 44.2 yuan a pound.
On-line services, In addition to the customer to shop to buy, on-site service staff is also to customers to promote Netease Wei central public number, the public number of regular push related activities, customers can also buy black pork online at the public number. At the same time, the user also through the whine to choose the App line up and down a single net easy to taste black pork, you can enjoy three kilometers within 1 hour door-to-door service.
In fact, Netease black pork has a long history Since 2013, the first batch of 100 pigs after slaughter Netease black pork is the Internet company bigwigs dinner one of the main ingredients. November 25, 2016 "black five" day, has not yet officially started selling Netease black pork in the NetEase koala for the first time the auction, and finally, the pig was photographed with nearly 11 million prices. At present, Netease black pork has been in Netease koala sea purchase, Netease strict selection, Netease four seasons and other platform sales.
So, Netease black pork landing why choose Lianhua, the next step what the shop plan, whether it will develop into the franchise operation, with these problems, "Link Business Network" interview Netease taste related person in charge.
Netease Wei Central related person in charge told the "Link Business Network", the Netease Wei Central Select Century Lianhua Whale as the country's first counter to settle down, is to see the whale election shop special positioning: as bearing the century Lianhua stores Innovation and transformation of the new retail "barracks store, Hangzhou is the first set of food market + supermarket as one of the new complex future store.
At the same time this cooperation is a pork retail innovation model of the challenge to "specialization, young, convenient, informatization, catering" pork purchase experience and online and offline integration of the distribution model, the purpose is to attract More advocating high quality of life of the user groups approached Netease flavor, a brand of loyal customers.
"Netease Wei Central will still Netease Central Century Lianhua whale election shop as the focus, regular collection of user feedback, and constantly optimize the counter service. "Netease Wei Central relevant person in charge said.
Netease Wei Central relevant person in charge said that this and the century Lianhua whale election shop cooperation is Netease taste into the line under the first attempt. Netease taste Central layout of the channel before the main or counter self-oriented form, we hope that deep plowing products and services, to provide consumers with excellent pork purchase experience, there is no plan to join. & rdquo;
In the online retail research center director, Shanghai business school professor Zhou Yong view, and Hangzhou Lianhua cooperation, first of all because the origins of Netease black pork Anji to Hangzhou by car in 1.5 hours, followed by the century Lianhua whale election shop through the transformation After the implementation of modular layout, more conducive to highlight the brand effect & rdquo ;.
In fact, Netease into the line under the ambition for a long time. In April this year, Netease Wei Yang and grandmother cooperation, launched the country's first high-end pork experience shop "pig dad" restaurant, into the catering industry. In August, Netease opened in Hangzhou, the first Netease Select hotel, into the hotel industry.
Similarly, in Ali, Jingdong are under the line to penetrate the field of 2017, in the cross-border electricity business has a certain basis for Netease, the traditional business super also has its own ambitions.
In the FMCG industry veteran practitioners Lu Xingyuan view, Netease and Lianhua cooperation can be seen as Netease first established with the pork and supermarket links, then Netease can be selected other types of penetration.
It is noteworthy that the "network" found that Netease and Lianhua Lianhua cooperation is not limited to Netease's black pork, in the century Lianhua whale election shop, Netease koala is doing marketing. Ask the site staff that Netease koala Haixi the first physical store interior decoration has been basically completed, the fastest or will be the end of this month in the century Lianhua whale election shop opened, the main cross-border goods.