Iovine was pleased with the growth of Apple Music, and he said it was not enough. In addition to adding more users, more albums and new songs, the company needs to do a lot more.
Apple Music's main rival is Spotify, and as of July this year, Spotify's paid subscribers reached 60 million. In addition, Spotify users are growing faster than Apple Music. This is mainly because Spotify offers free packages that allow users to listen to music free of charge by simply watching them. Apple Music doesn't have free meals except for 3 months of free auditions.
Apple Music's current charge is $9.99 per month. In May, Iovine said, if Apple Music offers free packages, users may be more than 400 million, but Apple think this is not the solution.