Following China Taiwan, Japan, Greece and other placesiPhone8 Plus burst accident, finally, the Chinese mainland also appeared in the first iPhone 8 Plus burst, which, netizens have not calm, and have a message on the Internet, and even wrote some of the scripts to ridicule:
"Samsung: and then continue to refuel, ah, to catch me"
"Is an occasional bomb"
"This is what I do not buy Apple new reason"
"Comrades, and quickly buy a sent to the nasty people"
"Samsung fried, Samsung fried, Samsung fried apple fried"
According to incomplete statistics, the current global at least five iPhone 8 Plus mobile phone because of battery expansion and cracking. In this regard, the outside world is most concerned about is, iPhone 8 will be like last year, Samsung Galaxy Note 7, as the battery explosion and even fire and other threats to the user security situation. According to the US dismantling site iFixit had dismantled the iPhone 8 Plus situation, the phone battery from the Samsung SDI plant, it is worth noting that, SDI is the problem machine Note 7 suppliers.
In this regard,Apple has responded to reporters recently, the initial investigation of the situation is the emergence of the battery swelling, but not a serious safety incident, has nothing to do with the explosion, the detailed investigation results will be confirmed once announced. However, for everyone concerned about the situation of mobile phone battery suppliers, Apple has not responded.
And a series of burst events on the sales of this "embarrassing" Apple's new product, it is tantamount to worse.
New iPhone burst, the world has at least five cases
October 5, who lives in Guangzhou, Mr. Liu opened from an electric business platform to buy the iPhone 8 Plus package to see the new mobile phone side of the screen cracking, but no signs of burning.
According to Mr. Liu introduced, the evening of October 3, he from a power platform under a single 64GB gold version of the iPhone 8 Plus, "I opened the package to find this cell phone burst, SIM card screen was bounced, with Before the Internet reflects the iPhone 8 Plus burst situation is almost, but I have not carried out the operation of the charge. "Mr. Liu said.
"Daily Economic News" reporter on the morning of October 6 call the power platform, the platform responded that we have for consumers for the return, the consumer is very satisfied with the way the platform is now and Apple is doing further communication.
September 22, Apple iPhone 8 officially opened in the global context. Soon, they have been exposed to Apple new product burst event. According to incomplete statistics, the current global at least five iPhone 8 Plus mobile phone because of battery expansion and cracking. Reporters integrated a number of media reports, September 28, a Taiwanese user's iPhone 8 Plus charge soon found the phone backplane and screen split from the inside, the battery is suspected of expansion, cracks about 0.5 cm, but the appearance is not damaged, But also did not hear any burst of sound; and in Japan, there are iPhone 8 Plus users in the "Twitter" said that just bought the iPhone 8 Plus suspected battery expansion caused by the screen protrusion, the phone can not be used, The mobile phone into the pot, waiting for recycling; October 1, Toronto, Canada, users Anthony Wu - Wu (Wu) said that he bought the new iPhone 8 Plus unpacked after the display is not used to crack, and its not Not the next day will be back to the phone back. The reason for cell phone cracking may be related to the battery inside the defect, because its battery expansion.
In addition, the Greek iPhone, iPad and Mac repair shop iRepair released photos also show that iPhone 8 Plus there is a picture of the screen crack. It is reported that the user to the iPhone 8 Plus charge a night power, the next morning up a look, the phone will crack.
Apple has recently responded to the Beijing News reporter said that the Taiwanese users have received the problem of the machine, the initial investigation of the situation is the emergence of the battery swelling, but not a serious security incident, has nothing to do with the explosion, the detailed investigation results Confirmation will be announced. And the Taiwanese users should now have to replace the new machine, for the time being does not affect its use. However, for everyone concerned about the situation of mobile phone battery suppliers, Apple has not responded.
In addition, the reporter also called Apple official customer service to ask, customer service staff said that the official has no formal response, so we can not answer. "However, for consumer concerns, my advice is that as long as the official website to order, 14 days of product problems, we will send home to consumers to return handling, but in the electricity business platform to buy, then there is no This free onsite service. "
Burst events will affect new sales
"Daily Economic News" reporter noted that Apple's new iPhone burst event on the Internet caused a lot of friends of the heated discussion, they are most worried about is the iPhone 8 will be like last year's Samsung Galaxy Note 7, as a battery explosion or even fire and other threats To the user's security.
It is noteworthy that, according to the US dismantling site iFixit had dismantled the iPhone 8 Plus situation, the phone battery from the Samsung SDI plant, and SDI is the problem machine Note 7 suppliers. However, it was also pointed out that, compared to Note 7 hundreds of machine problems, Apple is currently only a few cases of accidents, in accordance with established practice, iPhone 8 are millions of units of shipments, this ratio seems to still safe Within the range. In addition, with the direct burst open, white smoke Note 7, iPhone 8 situation is only the battery for no reason to support the expansion of the phone back cover, not related to security issues.
In the end is the product yield problem or as Galaxy Note 7 as the existence of battery design defects? In the face of different opinions, the reporter interviewed the mobile phone China Union Secretary-General Wang Yanhui, "Note 7 in order to build a slim body will be a huge amount of battery compression to a small space, the design defects led to Note 7 explosion door incident, but as of now , Apple's mobile phone is just cracking, and will not be recalled, it will not be prohibited by the airline to bring the aircraft.Even if Apple is the use of new products SDI supply batteries do not have to worry too much, because the brand of batteries are not the same, even by a supplier Supply, but the size of the battery, the density is defined by the manufacturers themselves, and the current battery technology and design reasons lead to any battery explosion will occur, the probability is about three parts per million, appear in the probability The problem is normal, it is clear that Samsung's explosion is a problem, and Apple should find the problem as soon as possible, to the user a response.
But in the first mobile phone industry research institute president Sun Yan Biao, Apple's new product burst is neither a design defect, nor is the yield problem, but by the use of metal in the box plus glass back cover caused. "5G and wireless charging and other reasons lead to a mobile phone carrying a glass back cover to become a trend, iPhone 8 is no exception.The reasons for the battery burst may not only in the battery, but also in the battery and mobile phone combination, and the battery near the heat, Problem, the glass is relatively small expansion of the space, the glass material and the screen will be between the cracking, and the past use of metal body, there is no such problem, because the metal carrying capacity higher.
At present, still can not determine whether the iPhone 8 and Samsung Note 7 as there are design flaws, it is difficult to say that the incident is a single incident, there is still to be sustained observation. However, once the design is a defect problem, that Samsung is Apple's warning.
In fact, the Samsung Galaxy Note 7 "explosion door" incident on the company had a very negative impact, especially in the Chinese market. The product in the face of being recalled, discontinued, the major airlines to prohibit users to carry the phone boarding, the first quarter of 2017 financial results show that Samsung's IT and mobile communications sector operating profit of 1.07 trillion won, 46.8%; although the second quarter of the department's operating profit rose to 2.7 trillion, but the high-end smart phone business, Samsung is still facing many challenges. Up to now, Samsung has not announced its Galaxy S8 series listed after the global total sales data, and there are still a large number of users of the explosion door event lingering fear, to rebuild the consumer's brand favor and trust the way, Samsung mobile phone is still heavy Far away.
September 22, the Bank of China iPhone 8 and iPhone 8 Plus officially in the Apple official website and the major channels to sell, but from a number of offline channel news, iPhone 8 and iPhone 8 Plus listed on the first day to go below the official website price, Now has approached the offline channel purchase price, resulting in offline channels higher than the purchase price of 100 yuan to 200 yuan price as soon as possible clearance. The first mobile phone industry research institute based on the channel to provide preliminary data estimates, as of September 28, iPhone 8 and iPhone 8 Plus sales year-on-year iPhone 7 and iPhone 7 Plus shrink more than 50%. Worse, the iPhone 8 in Sydney, London, Ottawa and other places have also been "cold", and now, coupled with the frequent burst of events, which Apple is tantamount to worse.
Reporters noted that since the introduction of new iPhone products, Apple's stock has fallen $ 10.95, which means that about 56.56 billion US dollars of the market value has been naught, the loss of the market value even more than Target, eBay, Ford and other companies, as of October 5, Apple shares closed at $ 155.40.