"We are pleased to announce that Google has acquired Relay Media's AMP conversion technology," Relay Media said on its official website. "With the relocation of Relay Media AMP conversion services to Google's platform, our service to our current customers will continue, Will not be interfered with by business acquisitions, but because we focus on business integration, we will suspend acceptance of new customers. "
For AMP technology, this is a meaningful upgrade and development. In the past few years, Google has been trying to prove that the mobile Web is still a viable alternative to the development of applications. Why does Google do that? The answer is clear: in order to increase advertising revenue. Google has received a lot of revenue from mobile search, but more and more people choose to use the application, which means that people choose Google mobile search less and less.
Last May, Relay Media founder and CEO David Green (David Gehring) to set up the AMP as the center of business start-ups, digital news action and depth in the "Google" (DNI:Digital News Initiative). Google created the "DNI" in the two years ago, together with the news agency to Europe through science and technology and innovation to support high quality news reports.
Green was a senior employee of Google Inc. Prior to that, he had worked in the British Guardian. Interestingly, the current Green LinkedIn personal page shows that he is still the owner of the Relay Media, and the other company's LinkedIn information, all show that they have vested in Google.