There is no doubt that the new apple iPhone X has been touted by many people, and everyone who has participated in the pre purchase can feel it. Because of this result, Apple shares rose 2.25% recently, a record high. Seeing the situation going well, the situation of iPhone X and iPhone 8 is in sharp contrast.
In general, we believe that Apple launched iPhone 8 and iPhone 8 Plus, originally to assume most of the consumer demand for the iPhone X. IPhone X high price, less supply, Apple hopes iPhone 8/8 Plus can play a mainstay. The problem, however, is that it underestimates the expectations of iPhone X and the boredom of the old design, so that the iPhone 8 series is only cold compared to the former.
Previously, there were reports that iPhone 7 sold more than iPhone 8, and later broke the news that Apple has slashed production of iPhone 8, to produce iPhone X. It seems that iPhone 8 is not necessary, is it?
But that's not the case. Even if it is sold only iPhone X, and iPhone 8 completely reduced to a supporting role, the existence of the latter is a must. Because only iPhone 8 two new products in the price of "past and future", iPhone X ultra high prices just seem logical.
If iPhone 8 does not exist, only this year Apple intends to launch iPhone X a new machine, the major technology media headlines must be "mad apple", "iPhone has independent and ordinary consumers" such a title filled. Even if the iPhone X is still being sought, and it iPhone 7/7 Plus compared with the large price difference will still feel puzzled and worried that most users of Apple's mobile phone, afraid to really become what their luxury can't touch.
So the existence of iPhone 8 becomes very important. It basically stays at iPhone's past price line, so there's a clear transition for iPhone X's price rise. So people can make an impression: iPhone X is a more advanced flagship product. If there is no iPhone 8, then iPhone X can only give people a kind of luxury can not afford to buy the impression.
Even a lot of people will buy iPhone X, not iPhone 8, but the existence of iPhone 8 makes people understand that they have at least a choice. People think they can choose cheaper iPhone 8, but in order to pursue a better experience, or start with iPhone X. Such a state of mind, in general, will be more acceptable than "forced" to choose iPhone X.
Of course, this is not to say that iPhone 8 is not a good mobile phone. On the contrary, two new machines using the A11 bionic chip have a strong performance, enough to ensure the smooth flow of experience. Just because Apple users think highly of design and technology, they can expect much less. If you don't mess with these, start with iPhone 8, the experience will not be bad.
It is worth mentioning that, according to the recent rumors, next year, iPhone 8 will no longer have such a new machine. Apple will be unified, comprehensive screen and facial ID, so that the entire new product line design into a new generation. There is news that one of the three new machines will be relatively cheap, but there are still new designs and new technologies. By that time, the entanglement of people will be much less.