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Microsoft Office Cheng Hongyi: Chinese users what "Chinese characteristics"

via:cnBeta.COM     time:2017/11/4 11:31:40     readed:676

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Cheng Hong-yi (pictured right) said Office 365 was launched in China three years agoMicrosoftChina's cloud strategy. Today, half of customers have moved from Office Local to Office 365 cloud offerings. Over the past three years, Office 365 achieved a sustained triple-digit increase in performance, business growth in China more than twice the world.

Office 365 provides high-definition video conferencing, enterprise communication tools and other value-added services for business innovation office needs opened up a whole new possibility. At present, among the 1.2 billion Office users in the world, it can be said to cover all walks of life and there are many cases in manufacturing and retail sectors such as typical Chinese cases such as BYD and Huawei.

Cheng Hong also believes that Chinese users and other users around the world, there are two distinct characteristics: a higher demand for mobility, customers customize their own programs and software more.

She said that in terms of mobile computing, China does claim the world's leading, such as ubiquitous mobile payment. This forces all suppliers or software providers to think about mobility needs when designing software applications. Office 365 micro-assistant is the product of this demand.

On the other hand, overseas users are more likely to accept standardized products. In China, customers prefer to customize. "He wants to be different from others and likes to do different things himself."

She believes that this demand is good and bad. The good place is to better meet the unique needs of every business. But disadvantages, the first is the cost; second is the upgrade process will encounter many challenges of compatibility issues.

"A few years you find something outdated, or a boss changed after six months, and new process requirements, and the IT department is also painful in customizing their software offerings."

Cheng Hong also said that from Microsoft's point of view, hoping to provide customers with a compromise choice: on the one hand, brought by Microsoft overseas advanced and standardized processes, applications and productivity tools; the other hand, for the special needs of customers , Will let the Chinese partners to develop custom.

Cheng Hong also said that Microsoft China hopes its partners expand both in breadth and depth so that solutions can be presented more deeply. Microsoft China's goal is to letcloud servicePartner (CSP) double in the coming year.

The first step towards this goal is to have partners grasp product details for development, known as Partner Readiness. After the Microsoft Technology Conference, the Office team flew to Shanghai to start a three-day developer training with its partners.

Cheng Hong also outlines Office 365's corporate help: helping multinational Go China to manage its China operations and address compliance issues through its sister Internet Office 365, and helping local team Go Global (through international edition of Office 365 with no foreign markets Butt joint). In addition it is the full localization of the product. In addition to micro-assistant, Office also withTencentMicro-cloud, Netease, Baidu ES file manager and so on many aspects of cooperation.

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