According to a report released by the market research firm Strategy Analytics, Apple continued to lead the pack in the smart phone market in the third quarter of this year, ranking No. 1 with about 12 million shipments.
However, while this iPhone continued its number one shipment of about 12 million units this time, it actually dropped 8% year-on-year, compared with about 13 million units shipped in the same period last year, and at the same time, Samsung actually shortened The gap between the apple. Despite its modest progress, Samsung shipped 9.9 million units in the third quarter of this year, up slightly from 9.7 million in the same period last year.
Commenting on this year's decline in iPhone shipments, Strategy Analytics executive Neil Mawson said the mixed demand for the new iPhone 8 product portfolio was one of the reasons that led to a modest drop in the quarter for the US smartphone market decline.
At the same time, Neil Mawson also mentioned that in the quarter some fruit powder delayed purchase of iPhone, are waiting for the iPhone X's listing, which certainly affects the iPhone sales. Of course, in this quarter, the overall smart phone market in the United States also showed a decline. In the third quarter of 2017, the US smartphone market shipped around 39,500,000 units, down about 600,000 units from the same period last year.
However, the details disclosed by Apple during the quarterly financial results conference call show that the impact of the "delayed purchases of iPhones by consumers" on sales was not as bad as initially thought. Data show that the iPhone 8 and iPhone 8 Plus have become Apple's most popular models, and iPhone 8 Plus has so far been the most powerful initial sales of a "iPhone Plus" models.
Since the iPhone X, which was officially launched on November 3, is not counted in the total shipments of the current Apple iPhone, this means that in the coming quarters iPhone shipments will increase significantly, after all, The situation, iPhone X sales are still the world's best.
In terms of rankings, LG ranks third in this quarter, but LG's shipments have dropped to 6.5 million from 6.8 million in the same period last year; while ZTE's shipments have increased from 3.6 million to 460 Million, ranked fourth; Motorola into the top five, their progress is very clear, shipments from last year's 1.1 million to 2.1 million, almost doubled.
In terms of market share, Apple's market share dropped to 30.4% from 32.5% in the third quarter; Samsung's market share rose 0.9% to 25.1%; LG, ZTE and Motorola's market share was 17.2 %, 11.6% and 5.2% respectively.