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Tmall mobile double 11 sales surged 66%: millet won

via:博客园     time:2017/11/13 22:40:42     readed:551

Ninth Tmall double 11 total turnover of 168 billion 200 million yuan in fixed end, again to refresh the record.

Today, Tmall announced a double 11 mobile phone category complete report. According to official data, 11 full day Cat double mobile phone category sales year-on-year growth of 66%, exceeding the industry second 16 percentage points above, the mobile phone industry first platform more secure position.


Tmall glory 11 double, President Zhao Ming made a special trip to Hangzhou duzhan

Since 2015, in the vicinity of the Alibaba Xixi glory Park stationed a


Tmall double 11 champion, millet founder Lei Jun jumped on the table to express his speech

Tmall double 11 after an hour after, millet drying out in the micro-blog report,


Not just millet and glory, double 11 day, apple, HUAWEI, Samsung, vivo, OPPO, Mito and other eight brands are stationed in Tmall headquarters, the establishment of combat room.


11, HUAWEI set up a war room in Tmall headquarters

In the double 11 mobile phone turnover in TOP10 brand, apple in only 1 hours more than last year, all day long, all day long turnover grew 100%; HUAWEI 13 minutes break last year all day long turnover record, the growth rate ranked first in TOP10 brand. In addition, vivo, Mito also in 1 hours later, breaking the record of last year's day.


Double 11, Samsung set up a combat room at Tmall headquarters

Data show that in the Tmall brand mobile phone all day long double 11 day turnover rankings, apple ranked first, followed by millet, glory, HUAWEI, vivo, OPPO, Meizu, Samsung, Mito, nubian. And from the number of mobile phone sales, millet ranked first, followed by glory, apple, HUAWEI, Meizu, vivo, OPPO, Newman, Mito, samsung.

More than 3000 yuan price mobile phone sales rankings, iPhone exclusive four seats, respectively is 8 iPhone and 8 Plus, iPhone7 and iPhone 6sPlus, domestic brands are HUAWEI Mate 10 on the list.

In 2000 yuan to 2999 yuan price, domestic brands are outstanding, millet 6 ranked first, followed by the glory of 9, iPhone 6, note 3 and vivo X9 millet.

From Tmall double 11 mobile phone sales trend, high-end mobile phone accounted for higher, consumption upgrade significantly, Tmall mobile phone unit price exceeded 3200 yuan, an increase of 30%. Consumers are more concentrated in the first tier cities, and consumers from Shanghai, Beijing, Shenzhen, Guangzhou and Hangzhou have contributed most.

More interesting is, Tmall double 11 mobile phone category 62% sales by the male contribution, not only to buy for themselves, but also to the girlfriend and family purchase. 18-25 year old consumers buy the highest proportion of mobile phones, and in all colors, black and gold phones are the most popular.


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