Recently, HTC introduced a Vive Focus machine for mobile users at a developer conference. One of the reasons that a company that has long been known for its PC-level VR experience suddenly sapping into the mobile market is that the PC-based HTC Vive encountered Growing problems, from mobile phones to VR, from VR to mobile VR, HTC constantly flashing the revival of the road, like the very last year Nokia.
From the calendar year HTC stock trend, HTC's last glory is December 28, 2012, the day the stock price just over 300 NT, then share prices along with the company's performance, the overall decline, the same is true of Nokia, but the starting point is 2007 In addition, the third quarter earnings released two days ago showed that HTC suffered 10 consecutive quarters of losses.
This year in September, in order to get out of the quagmire of loss, HTC made a "difficult decision" to the mobile phone foundry department to 1.1 billion in the price transferred to Google, and packaged 2000 engineers, last Nokia made a similar The decision to sell the equipment and services to Microsoft.
HTC's self-help also includes selling fixed assets before selling the cell phone foundry. In 2015, HTC sold its factory in Taoyuan for 183 million U.S. dollars, and this year, HTC also sold the Shanghai factory for 91 million U.S. dollars. This tactic is not only used by Nokia, BlackBerry, Motorola, Also used.
The reason why the sale of mobile phone OEM, transfer of fixed assets, and the bleak market share of HTC handset business are inseparable, September IDC released data show that in the global smartphone market rankings, HTC has completely dropped out of the top ten, market share only 0.68%, a little more than 0.4% Nokia.
HTC in the most difficult time, giving the impression is always bad news, which is known as the "godfather of Taiwan smart phone" Zhou Yongming's departure is one of the most influential HTC strategy events; before that, another An incident that has a significant impact on HTC is the arrest of chief architect Jane Zhilin on suspicion of revealing trade secrets, and targeting the product.
HTC in the wrong time to choose Google, the mobile phone OEM sales to Google, in the smooth time, but also with Google. 2006 HTC hit the HTC's signature, backed by Google, in 2008 launched the first mobile phone equipped with Android operating system, HTC G1, Android camp has gradually become a giant.
Peak period, HTC's market share in the United States after Apple, the 2010 shipments of 24.6 million units in 2011 sales soared to 43 million or so, two years to become the world's largest mobile phone company sales in 2011 In April, the HTC market value surpassed Nokia, but at that time, HTC did not think of it any more, and its future would be the same as that of Nokia, which has just been surpassed.