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Sina microblogging again was limited by the flow of large V fans rely on fan headlines

via:博客园     time:2017/11/15 12:01:27     readed:534


November 15, recently, many Sina users exposed their own speech was eaten, some people are not watching microblogging visible. Several microblogging users told Tencent Technologies, their own microblogging will be pushed a lot of information every day, these accounts are not their own concern. In the meantime, it's hard to see information about people.

Sina microblogging home page features recommended to the user to send non-follow-up information, the user can also enter preferences and requirements. In fact, many of the recommendations include information such as informational ads. Some users said that "home push" is not the reason, he is concerned about people's information is not covered, but never appeared.

Search in the Weibo box "can not see the blogger", showing 63 results. Early dating back to early 2016. Tencent technology to organize effective search information and found that the earliest blog can be traced back to the first half of 2016, the views of users is mainly concerned about the information can not see, accused microblogging spam covering bloggers information.

In the past three months, the relevant Weibo content has shown a clear upward trend. Users are increasingly aware of the people concerned about the information has not been pushed, no longer Tucao "information coverage". During this period, increasing the number of V users Tucao, content is focused on the microblogging limit their own information exchange with fans. V users have said that microblogging in the form of labels to V users to label, if the release of non-tagged content, its fans can not see the relevant information. V users also Tucao "fans headlines" cross between bloggers and fans, so that information exchange and pay.

According to "fans headline official Weibo" introduction, click on the number of micro-Bo [read] to buy fans headlines.

Fan headlines can make your microblogging top information flow in the fans, so that more fans see, increase the exposure of microblogging.

Tencent log in & ldquo; fans headline official microblogging & rdquo; found that the keywords of the microblogging content can be summarized as & ldquo; marketing & rdquo; & ldquo; exposure & rdquo; & ldquo; fans running & rdquo ;. Which "fans put" widely criticized by V users.

At about 9 o'clock today, the official microblogging fans headlines released a discount message related to "fans running". The effect is that the user can enjoy the second purchase of fans to enjoy 20% discount, buy one more to reduce the 0.5 fold, the minimum to 50% discount. In other words, a single natural week, the first 8 can buy 50% discount.

In fact, each user's fan headline prices are not the same. In the microblogging search "fans headlines", a user that a single sun 32.2 million fans cover the price of 4057.2 yuan, and some 100 million fans cover charges 14,400 yuan. Overall showing a small number of fans, the price is relatively low trend.

Sina microblogging aspects of Tencent technology, said the move should be the result of information flow upgrade, and said that weibo microblogging has never been guaranteed 1 million fans of the big V microblogging, 1000000 fans are all can see.

As early as 2014, microblogging start information flow optimization program, low quality information will be limited display. At that time, weibo microblogging side said that information flow optimization mainly targeted at three types of content: low quality and low interaction type microblogging content, spam marketing information weibo content, forced attention and account authorization generated automatic microblogging content and malicious screen And so on.

November 7, Sina Weibo released third quarter earnings. Third quarter of 2017, microblogging net revenue of 320 million US dollars, an increase of 81% over the company 290 million to 300 million US dollars expected, due to Weibo net profit of 101 million US dollars, up 215% over the same period the previous year. It is reported that the main business revenue during the reporting period microblogging is advertising and marketing, about 277 million US dollars.

In response, Wang Gaofei, CEO of Weibo, indicated that the business cycle of Weibo in terms of user growth, user activity and user realization is gradually strengthening. In the future, we will make breakthroughs in expanding the customer market scale, improving system marketing efficiency and developing new advertising models.

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