Parv Sharma, a researcher at Counterpoint Research, said: "Apple continues to lead the UK smartphone market with over 34% share, despite a continuous decline in sales. Samsung is the second largest brand, slightly behind Apple, the market share year-on-year. Chinese giant Huawei is the third-largest brand, continuing to have double-digit market share and offering a diversified product portfolio at all price levels, but the gap with Samsung and Apple still far outweighs the gap between Samsung and Apple.
Britain is a strong market for Apple,iPhone7 accounted for 15% of the UK market. Samsung Galaxy S8 and Galaxy S8 + ranked second and third respectively, accounting for 9% and 6% respectively. Samsung Galaxy S4 smartphone mid-end with 6% share of fourth. Currently, the UK market, Apple's iPhone 7 sales of more than the iPhone 8, mainly because the new version offers the same design, almost similar specifications, the price is quite different, plus Apple's tenth anniversary of preparations for the launch of the iPhone X this The fact that consumers are more inclined to buy iPhone 7.