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Apple's new worry: OLED screen "reserve team" LG alleged bad quality

via:博客园     time:2017/11/27 13:37:58     readed:374


In 2017, iPhone X used the OLED screen (organic light emitting two laser) hereinafter referred to as "the light emitting diode laser"

Compared with the traditional LCD screen, organic screen has many advantages, such as better quality, black more black, more energy saving. A few years ago, a large number of Chinese mobile phones began to use organic screens (AMOLED screens supplied by Samsung Electronics), but slow-moving apples didn't start using this screen until this year.

According to Arstehchnia and other foreign media reports, in the production of iPhone X, Samsung display company has become the only organic screen supplier. Prior to the news that Samsung can not provide enough organic screen, affecting the assembly of Foxconn group, in addition, good product rate is not good, and even fined by Apple quality.

Recently, iPhone X has a large number of listed, broke the bad organic screen green gate scandal, is likely to suspect and Samsung Corp relationship. But until now, Apple has not announced the specific reasons for the green line of the door, only to provide consumers with mobile phone replacement warranty service.

According to Apple's habits, the company can not always rely on a company to provide a component, in addition to bottlenecks encountered, Apple will be passive in the price negotiations.

It is reported that in the past year, Apple has been contacted with LG display company, hoping that the company will be able to provide mobile phone organic screen. In the middle of this year, the two sides reached a preliminary agreement to invest $about 2000000000 together to build an organic screen factory, which is available for use by apple.

Taiwan KGI securities analyst Guo Mingji forecast, 2019, LG will provide an organic apple to screen, 20% to 2020, the ratio of supply will increase to two to 30%.

In the display panel market, LG has made a big bet on organic screen technology. But the strange thing is, the company produced organic screen TV quality is good, but the phone organic screen has burst a lot of trouble.

This year, Google Corporation launched two proprietary brands of mobile phones, including the big screen version of Pixel 2 XL using a comprehensive screen design, commissioned LG electronic design and OEM, in addition to the use of LG production of organic screen.

But in the past few months, the mobile phone screen broke serious quality problems, to design, color display burn-in is not uniform, low brightness. Users have a large number of Tucao on the network forums.

For burn-in serious problems, Google official responded that the survey shows that the probability of burn-in Google mobile phone and other high-end mobile phone use organic screen is similar, and therefore does not affect consumer use. Google promises, however, that it will increase its warranty from one year to two years.

Google mobile phone screen failure, making the outside suspect LG display company's organic screen quality control level.

In the organic screen technology, LG in the world at the leading level, but the company has been force in the large size organic screen, is the world's largest organic screen TV manufacturers, in small size organic screen (mobile phone screen), LG company is only a novice.

According to market agencies, at present, in the global mobile phone organic screen market, Samsung display company has mastered 99% of the market share, in a complete monopoly.

According to Bloomberg, Samsung has made a huge profit on apple from its monopoly position. Samsung's own mobile phone purchase organic screen, the price is 85 U.S. dollars, but the supply to Apple iPhone X, the offer is $110.

In the field of display, Apple has a large number of suppliers, but unfortunately, in addition to Samsung, other manufacturers currently do not have mass production technology. Japan's Sharp Co has accumulated technology in the area of organic screens, but it has been difficult to mass production because of the lack of funds before. Another large supplier, the Japanese display company, is currently restructuring, promoting mass production of organic screens.

According to reports, apple even before and China's BOE contact, hoping to get organic screen supply, but the two sides later did not spread further procurement cooperation.

According to Taiwan media reports, the organic screen manufacturers in mainland China still have several years of difference in mass production technology and quality with Samsung electronics.

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